Social Media Demographics for Marketers in 2020

We get it, fellow marketers —sometimes, you just need the numbers. 
The new year means a lot of things: new life changes, new opportunities, chances to change lives, and, for marketers, new campaigns to plan. 
The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it.

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Marketers Deserve Enterprise Software That Doesn’t Suck

“Old and clunky”
“So hard to use”
“This makes my head hurt”
“The product feels like it was built without any customers in mind”
Perhaps enterprise software providers should consider one of these phrases for the tagline of their next campaign. After all, they are direct quotes from users of their tools, left on review site G2.
The general consensus? Their software sucks.

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Avoma Introduces the First End-to-End AI Meeting Assistant

The most effective way to meet, collaborate and achieve meeting outcomes faster
Avoma announces the first AI assistant for customer-facing teams that focuses on a meeting’s end-to-end lifecycle. It automates low-value tasks and augments high-value tasks that one has to do before, during and after each meeting.

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MarTech Interview with Eric Vardon, CEO at Morphio

“The important part when not falling into a trend, is to stick with what you know while aiming to cut through and connect to your audience.”
Could you tell us about your journey in technology and how you started at Morphio?
Since the early 80’s and my first Atari Computer, I have been a closet nerd that loves progressive technology.

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MarTech Interview with Gil Bar-Tur, CEO at PubPlus

“The publishing industry has taken monumental steps forward in the past few years, but publishers still need to put their business caps on and focus on content as a product”
Could you tell us about your role and journey into technology? What inspired you to establish PubPlus – as well as expand globally?
I’ve always been a tech lover and early adopter of new trends.

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Louisville-Based Media and Marketing Holding Company, Ovaregroup, Acquires California and Canadian Firms, Adds Executive Leadership, Announces New CEO

The OvareGroup, a Louisville-based media and marketing communications company, tannounced several strategic business moves designed to strengthen its portfolio of services, expand its geographic footprint, and propel its growth as a marketing services company.
The OvareGroup is a holding company created in May 2019 and is led by executive chairman Jerry Preyss.

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Kantar and IRI Join Forces to Launch Closed-Loop Solution for CPG Campaign Performance Optimization

Joint Solution Enables Highly Predictive, Deeper Understanding of ‘the Why Behind the Buy’
Kantar and IRI announced the launch of a new closed-loop growth solution for CPG brands that is designed to help achieve superior results throughout the entire advertising cycle.

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30 Reddit Stats and Facts to Know in 2020

Since it launched in 2005, Reddit has remained a mystery to many marketers.
The user-influenced platform, which embraces discussion and community engagement, rather than content creation or branding is vastly different from other networks — like Facebook or Instagram — where brands naturally find their niche.

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54% Of Black Friday Purchases Were With Brands Shoppers Had Never Purchased From; 22% of Customers Will Buy Again, according to Bluecore

The Retail Technology Company Reports That 32% of Shoppers Considered Their Purchases Up to Two Weeks in Advance and Nearly a Quarter of First-Time Buyers Will Buy From Retailers Again Within 108 Days
Retailers in apparel, jewelry and beauty saw an increase in average order values of between 5% – 20% this Black Friday, despite offering steep discounts, according to new insights from Bluecore.

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Fan-tastic FC Barcelona and 80 Million Instagram Followers: What Every Marketer Could Learn from Rakuten Arena’s Omnichannel Media Marketing

The population of Spain is 47 million.
The population of Argentina is 45 million.
The number of followers on FC Barcelona’s Instagram handle: 80 million and above. Interesting, isn’t it!
It was a special Thanksgiving Sunday that we will remember for more than one sporting reason.

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IAMCP SoCal Adopts Qorus Content Hub to Help Partners Grow Their Businesses

The Southern California (SoCal) chapter of the International Association of Microsoft Channel Partners (IAMCP) has adopted the Qorus Content Hub to deliver better business outcomes for its partners
The International Association of Microsoft Channel Partners (IAMCP) is the preeminent global networking venue for Microsoft Partners.

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Maoyan and Tencent Release First Report on China’s Movie Industry

Maoyan Entertainment (“Maoyan” or “the Company”) (Hong Kong: 1896), a leading platform providing innovative Internet-empowered entertainment services in China, and internet giant Tencent jointly released their first report on China’s movie industry, which summarizes the profound transformation of the industry by the internet.

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Kiwi.com, One of the World’s Leading Travel-tech Companies, Is Becoming the First Virtual Global Supercarrier

“The Kiwi.com Virtual Global Supercarrier vision is a long run which we plan to fully achieve within three years,” says Oliver Dlouhý, CEO of Kiwi.com, at The Phocuswright Conference in Fort Lauderdale, USA.
The high-growth travel-tech company Kiwi.com has managed to catch the attention of many by being one of the most innovative companies of the last few years.

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WekaIO Unveils WIN, a Global Partner Program

The WekaIO Innovation Network empowers partners with a modern storage architecture that accelerates AI and technical computing in the enterprise
WekaIO, the innovation leader in high-performance, scalable file storage for data-intensive applications, today formally launched the WekaIO Innovation Network (WIN), a global partner program that empowers partners to solve customers’ biggest data-inte

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