Appy Pie Launches Chatbot Builder for Banks to Help Them Strengthen Their Customer Relationships

Appy Pie has introduced the perfect chatbot builder for banks to help them improve their support services and connect with the customers in a better way. Appy Pie’s chatbot builder allows users to create chatbots that don’t need any coding. They work continuously and remain available for their users round the clock.

Read Full Story

54% Of Black Friday Purchases Were With Brands Shoppers Had Never Purchased From; 22% of Customers Will Buy Again, according to Bluecore

The Retail Technology Company Reports That 32% of Shoppers Considered Their Purchases Up to Two Weeks in Advance and Nearly a Quarter of First-Time Buyers Will Buy From Retailers Again Within 108 Days
Retailers in apparel, jewelry and beauty saw an increase in average order values of between 5% – 20% this Black Friday, despite offering steep discounts, according to new insights from Bluecore.

Read Full Story

MarTech Interview with Steve Gershik, CMO at inRiver

“As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they are being fully adaptive to meet those needs. “
Could you tell us about your role and journey into B2B Marketing Technology?
It’d be my pleasure. I’ve been in B2B Marketing for 21 years now. The last 15 of which have been in and around primarily SaaS companies.

Read Full Story

Marketing Automation is Used to Its Full Capacity by Only 2% of B2B Marketers

Communigator has collaborated with Smart Insights to bring us their recent survey results in relation to Marketing Automation. For both B2B and B2C companies, Marketing Automation is a valuable tool. These survey results show how applications and attitudes have changed since a similar study from 2016.
1 in 8 businesses in 2019 is not using Marketing Automation, compared to 18% in 2016.

Read Full Story

Data Privacy as the New User Experience

In this age of big data and hyper-personalization, companies are putting their best foot forward when it comes to targeting and attracting new customers. As a result, they focus time and energy on not only personalized marketing, but on optimizing the entire user experience to be an enjoyable and hassle-free experience.

Read Full Story

One Hundred Best SEO Companies Announced by topseos.com

The Independent Authority on Search Vendors, Topseos.Com, Has Announced Their List of the Best Search Engine Optimization Companies for the Month of December 2019
The independent authority on Search vendors, topseos.com, has announced their list of the best search engine optimization companies for the month of December 2019.

Read Full Story

Goodway Group Earns Top Rank in Best Data Activation Category at ExchangeWire’s The Wires Global 2019 Awards

Digital advertising leader receives industry honor for their SharkNinja campaign which increased the return on advertising spend 300%
Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, has been recognized for its industry excellence by ExchangeWire’s The Wires Global 2019 awards, winning the “Best Data Activation” category, as part of t

Read Full Story

The Beauty Brands Consumers Recognise the Most

Whist hundreds of brands are spoiling us with their products, and many new ones starting up their business, it’s becoming hard to be original and stand out from the crowd. But in order for a brand to find success it needs people to talk about it and be able to identify it easily.
With that in mind, the experts with an interest in beauty from Showerstoyou.co.

Read Full Story

Bluescape Announces New Content Collaboration and Mobile Features for Improved Meeting Experiences

People Can Customize Their Preferred Unified Communications and Collaboration Tools into a Bluescape Digital Visual Container to Work Together More Efficiently and Creatively
Bluescape®, a leading visual collaboration platform, announced its newest updates to make it easier for teams to work in Bluescape for a consistent experience across interactive touch screens, laptops, desktops, and mobile d

Read Full Story

Outsell and RXA Analysis of 18.7 Million Vehicle Transactions Finds that AI-Driven Lifecycle Marketing Measurably Increases Retention Rates, Service Revenue and Profitability for Dealers

Study Examined 960 Us Auto Dealerships and Their Relationships with 5.6m Consumers over a Period of Six Years; AI-Driven Marketing Found to Increase Loyalty, Repeat Business and Service Visits
Outsell, which offers the first AI-driven marketing automation platform for the automotive industry, announced the results of a comprehensive, multi-year data study conducted with RXA and Experian.

Read Full Story

Identifying Unique Sustainability Opportunities Across Categories to Foster Trust With Consumers

More and more, consumers are factoring a product’s sustainability attributes into their purchasing behavior—and are even redefining what constitutes healthy to include the health of the world at large. As we’ve noted earlier, 73% of global consumers say they’re willing to change their consumption habits to reduce their environmental impact.

Read Full Story

ironSource’s Mobile App Offers Developers Real-Time Ad Monetization and User Acquisition Visibility and Actionability On-The-Go

New app provides developers with effortless access to track an app’s growth on their mobile devices, in real-time.
Leading mobile monetization and marketing company ironSource announced the global launch of its comprehensive, mobile app for developers.

Read Full Story

Get Ready For These Six 2020 Business Intelligence Trends

More and more often, businesses are using data to drive their decisions — which makes cutting-edge analytics and business intelligence strategies one of the best advantages a company can have.
New technologies, especially those driven by artificial intelligence (or AI), are changing how businesses collect and extract usable insights from data.

Read Full Story

Marketers Who Cheat

I see it in so many projects … the marketing team is “cheating” in an effort to maximize their metrics so that the marketers look good.What do I mean by cheating? Let me show you something.The average price point per item purchased, past twelve months.Orders Attributed to Old-School Catalogs = $48.88.Email Orders = $39.65.All Other Online Orders = $45.12.

Read Full Story