CoreMedia Announces CoreMedia Content Cloud – Commerce B2B Connector on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

CoreMedia’s Customers Can Now Benefit From a Powerful Multi-Cloud Solution That Empowers Them to Deliver Exceptional B2B Shopping Experiences Across All Channels and Devices
CoreMedia announced it has launched CoreMedia Content Cloud – Commerce B2B Connector on Salesforce AppExchange, enabling businesses to create iconic B2B commerce experiences across all channels and devices by leveraging Co

Read Full Story

MarTech Interview with Alexandr Galkin, Co-Founder and CEO at Competera

“AI can process millions of data points, detect the correlation between them, see the patterns no one can see, and use all of these to offer proper insights for the right decisions.”
Could you let us know your journey into technology? What inspired you to start Competera?
I’ve always wanted to get away from my past in Consultancy.

Read Full Story

Adverity to Provide Open Access to Sources, Including Salesforce, LinkedIn and Google Analytics, with SAP Data Warehouse Cloud

Connecting different data sources and bringing them all together streamlines marketing decisions through actionable insight
Adverity, a leading force in marketing data intelligence, has announced a partnership with SAP that will allow organisations to streamline marketing data integration with SAP Data Warehouse Cloud.

Read Full Story

Appy Pie Launches Chatbot Builder for Banks to Help Them Strengthen Their Customer Relationships

Appy Pie has introduced the perfect chatbot builder for banks to help them improve their support services and connect with the customers in a better way. Appy Pie’s chatbot builder allows users to create chatbots that don’t need any coding. They work continuously and remain available for their users round the clock.

Read Full Story

What Is Content Seeding & How Does It Work? [Examples]

Every summer, I start a vegetable garden. I purchase seeds, plant them in various places in my backyard, tend to them, and with the help of the right weather conditions, help them grow. Why am I talking about gardening on a marketing blog?
Content seeding. But instead of planting zucchini seeds, marketers plant content to grow brand awareness and leads.

Read Full Story

Alleged effects include howling

When dogs howl at night, it’s not the full moon that sets them off. Dogs are communicating for all sorts of reasons. We’re just not all that good at understanding what they’re saying.We make so many mistakes about attributing cause and effect for so many reasons, that it’s almost surprising we get it right as often as we do.

Read Full Story

Google Marketing Platform: Where DoubleClick Merges with Google Analytics 360 Suite

Users are becoming more and more aware of how brands are communicating with them and what mechanism is used in utilizing their data for marketing and we now more than ever users want more control. With multiple channels and formats…
The post Google Marketing Platform: Where DoubleClick Merges with Google Analytics 360 Suite appeared first on Tatvic Analytics.

Read Full Story

State Rating Agencies

People who buy cars can often get independent evaluations on them from auto mechanics. Same with house inspectors. More generally, consumers can get help in evaluating products from Consumer Reports, while bond investors can get help evaluating bonds via bond rating agencies like Moody’s. Charity donors can use GiveWell.

Read Full Story

A/B Testing Culture (within your Company)

Many companies are using A/B testing. But not too many of them are using it successfully. I mean, yeah, everyone has a few winning A/B tests that she can be proud of and tell stories about at conferences. But only a few online businesses have achieved real, long-term success via continuous and strategic experimentation.

Read Full Story

Understanding Catalan’s Conjecture

Numbers are deceptively simple. We use them everyday in a variety of contexts. It’s beautiful how there are so many mysteries hidden inside these numbers. Catalan’s Conjecture is a mathematical problem that’s really easy to understand, but extremely difficult to prove. In fact, it took around 158 years to come up with a mathematical proof.

Read Full Story