Businesses Still Can’t Nail Effective Communication [New Data]

Whatever your niche or industry, there can surely be no debate — effective communication is critical to success.
Businesses universally recognize the importance of sharing and documenting information effectively, both internally and with customers.
And yet, counterintuitively, with more technology available than ever before, new data published by Project.

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The Facebook Ad Types: How to Choose the Best Ad Type for Your Goals

Did you know that people in the U.S. spend 20% of their mobile time on Facebook or Instagram? And there are over 1.8 billion people using Facebook every month?
With so many active users, Facebook Ads are a no-brainer for any marketer looking to reach new audiences in a place where people are already spending a significant amount of time.

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5 Travel and Luxury Brands that Use Technology for Customer Experience

Customer Experience is the crux of any business’s functioning. With the advent of technology, there are many new solutions to the age-old problems that are being easily resolved. Customer experience might have its importance in every industry on a varying level, but for luxury and travel brands, it is always the top priority.

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10 Ways Big Data Helps With Selecting The Perfect Web Hosting

Big data is essential to the modern website management field. There are a number of great ways to use big data to create stellar websites.
Most of these topics focus on the benefits of using big data to create better aesthetics and front-end designs. However, there are a lot of benefits to choosing the right web hosting provider, which is also affected by big data.

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Secret documents reveal how China mass detention camps work

By The Associated Press
The watchtowers, double-locked doors and video surveillance in the Chinese camps are there “to prevent escapes.” Uighurs and other minorities held inside are scored on how well they speak the dominant Mandarin language and follow strict rules on everything down to bathing and using the toilet, scores that determine if they can leave.

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Social Media Impressions vs. Reach: What’s More Important?

Let’s talk about social media metrics.
When counting engagement, there are two terms you should know: reach and impressions.
Reach is used to define who sees content. It’s the total number of people who see a tweet you make, an Instagram story you post, or a Facebook event page.
Let’s say you have an ad that was displayed 500 times on social media pages.

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Leaders, Are You Using Personality Data to Your Advantage?

A continually growing field, there are many practical applications for artificial intelligence in today’s business economy. From personalized advertising and product recommendations to fraud detection and revenue prediction, businesses have tons of data at their disposal which can provide extremely valuable insights for making better business decisions.

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Influencing Consumer Choice in a Time of Amazon

Has Amazon Created a Culture of Shoppers on Autopilot?
How do you shop? I go to Amazon. There is a huge selection, prices are reasonable, there is a 5-star rating system, I can read reviews and I am a Prime member. I know that almost always, I will get what I order in two days or less, sometimes even within two hours, for no extra charge. Shopping is convenient, always-on, fast, and risk-free.

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Recommender Systems: We’re doing it (all) wrong

A few days back, there was an interesting post by Judy Robertson in the Communications of the ACM blog. The post, entitled “Stats: We’re doing it wrong”, builds upon a paper from last year’s CHI conference in which they report that more than 90% of the HCI researchers used the wrong statistical tools when analyzing and reporting on likert scale type of data.

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Everything you wanted to know about chatbot platforms, and some things you didn’t

It’s quite overwhelming how many chatbot platforms there are. How
should I know which one to choose? I created
ChatbotTech to solve this problem. It’s a
site that reviews and rates all* the chatbot platforms so you don’t
have to.
*some. In fact it’s quite hard to know which ones to review, there are
so many.

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Portfolio Optimization with Python

There are a lot of interesting applications of convex optimization; in this post I’ll explore an application of convex optimization in finance. I’ll walk through using convex optimization to allocate a stock portfolio so that it maximizes return for a given risk level. We’ll use real data for a mock portfolio, and solve the problem using Python.

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Why conversion matters – a toy model

There are often close relationships between top level business metrics. For instance, it’s well known that retention has a super strong impact on the valuation of a subscription business. Or that the % of occupied seats is super important for an airline. A fun little toy model that I can up with generates a curious relationship between conversion rates and revenue.

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