How America Will Eat

There’s room to grow for companies trying to win with healthy foods in America. The billions in sales growth from fresh foods (+$4.6 billion), organics (+$925 million) and foods that support plant-based diets (+982 million) (1) can often be mistaken as signs of health-food saturation. But the reality is, consumers aren’t eating as well as they’d like to.

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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same.
When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
Sure, many millennials and Gen Zers are considered “young adults.

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Newsvendor Problem – The Tale of the First Formula in the Textbook

Introduction
Near our offices here at Stitch Fix, there’s a weekly farmers market.
We’ve noticed an interesting pattern. When the market opens, seasonal produce, bread, and nuts fill tables and food stands. By the end of the day, however, the table with the strawberries is almost empty, while you can still select from a range of nuts at another table.

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Incorporating Human Touchpoints Alongside Technology to Improve Customer Service

There’s no doubt technology has streamlined how businesses interact with customers, leading to reduced labor costs and increased efficiency across the board. Unfortunately, implementing technology can be a double-edged sword. Rely on it too much, and a business risks losing any semblance of a personal touch with its customer base, resulting in minimal brand loyalty and high attrition rates.

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Webinar: Growing Your Online Sales Starts With the Upcoming Holiday Season

There’s a lot riding on your online holiday strategy. The last three months of the year account for 30% of online CPG sales, and they welcome a flood of first-time online buyers. A consumer’s online experience—with your brand or an important e-tailer like Amazon—can make or break 2020 engagement.

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8 ways analytics can support strategic planning and decision making

If you’re looking for advice on developing an analytics strategy, there’s no shortage of resources, including this from SAS: Building your data and analytics strategy.  If, on the other hand, you’re looking for advice on how to apply analytics to strategic planning, your search has likely to come up wanting.

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Data Links #156

Please note: there’s a chance there won’t be a Data Links post next weekend, as
I have some family in town and will be busy in that large room with blue ceiling
that other people call “outside”. Fear not, I’ll recover the regular schedule by
the end of the month.
How-to
Categorizing Listing Photos at
Airbnb.
An Introduction to Recurrent Neural
Networks.

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Optimizing Split Sizes for Hadoop’s CombineFileInputFormat

Many of the challenges of using Hadoop with small files are well-documented. But there’s one thing I haven’t seen a lot of discussion about: optimizing the maximum split size for the CombineFileInputFormat and its derivatives (e.g., CombineTextInputFormat). But this is actually a pretty big issue – improper configuration can cause out-of-memory errors or degraded performance.

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Trey Causey, Data Product Manager

There’s no denying that ‘data scientist’ is a hot job title to have right now, and for good reason. It’s a tremendously fun and challenging field to be in, and despite all of the often undeserved hoopla that surrounds it, data scientists are doing some pretty amazing things. So it’s no surprise that many people are clamoring to find out how to become data scientists.

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