Influencing the Elusive Green Consumer

Globally the signs are clear: consumers say they are concerned about sustainability and the long-term health of the planet.  And they are beginning to actually manifest shopper choices that suggest they mean it and expect brands to take responsibility.  And brands are investing in all aspects of sustainable product development and go to market strategies.

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Averna Releases New Smart Data Management Software

Averna Deploy Test Package Manager Is Now Available
Averna announced they have developed a new off-the-shelf test package manager software solution with the release of Averna Deploy, the latest in their smart data management suite.
Deploy ensures all manufacturing activities remain accurate and reliable with the most up to date software versions installed on systems throughout smart facilities.

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The Missed Opportunities in Today’s B2B Marketing Funnel

A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise. According to a 2019 survey by B2B International, delivering excellent customer experiences and connecting with customers emotionally represent two of the top challenges among today’s B2B marketers.

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BrandPost: How the Business and IT Can Collaborate for Customer Success

Why should the business and IT collaborate? Really, the question is why wouldn’t they collaborate? More and more, business units like sales, marketing, service, and operations have direct interactions with customers that are enabled or empowered by technology — technology that’s typically managed and deployed by IT.

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10 Logo Design Trends to Watch for in 2020 [Infographic]

We demand a lot from logos.
They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends.
It’s a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task.

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Augmented Retail: The New Consumer Reality

Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, coming to a “store” near you.
Many of us feel our lives getting busier. And according to a recent Nielsen global survey, nearly two-thirds (64%) of respondents confirm it.

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Confirmit Announces AI-Driven Digital Experience Solutions

Confirmit has announced a tranche of new features to its Confirmit Horizons platform. Together, they provide a seamless digital experience that delivers richer insights from Customer Experience and research programmes. The latest innovations simplify the challenges of understanding and acting on digital feedback.

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Businesses Could Recoup Over $10,000 per Employee per Year With More Efficient Communications Practices and Technology

Global report examines latest trends in business communications and how they affect employee productivity and the bottom line
Mitel, a global leader in business communications, announced the results of its latest global report on workplace productivity and business communications trends.

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MarTech Interview with Steve Gershik, CMO at inRiver

“As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they are being fully adaptive to meet those needs. “
Could you tell us about your role and journey into B2B Marketing Technology?
It’d be my pleasure. I’ve been in B2B Marketing for 21 years now. The last 15 of which have been in and around primarily SaaS companies.

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Parks Associates’ 2nd Annual Future of Video Addresses New Content Strategies With Executives From Akamai

20% of OTT subscribers say they would have reconsidered cancelling if they could have put hold on subscription
Parks Associates research finds, among the US broadband households that cancelled an OTT service in the past year, 20% say they would have reconsidered if they’d had the ability to put the subscription on hold to use later.

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BrandPost: 4 Steps to Data Modernization that Drives Intelligent Business

As companies transform large portions of their business, they are prioritizing data modernization as a key step to drive intelligence and agility into operations and decision making.A new IDG/Cognizant Explorer survey found data modernization and intelligence to be an important driver of cloud adoption.

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Inverse trig function implementations

Programming languages differ in the names they use for inverse trig functions, and in some cases differ in their return values for the same inputs.
Choice of range
If sin(θ) = x, then θ is the inverse sine of x, right? Maybe. Depends on how you define the inverse sine. If -1 ≤ x ≤ 1, then there are infinitely many θ’s whose sine is x. So you have to make a choice.

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