Globally the signs are clear: consumers say they are concerned about sustainability and the long-term health of the planet. And they are beginning to actually manifest shopper choices that suggest they mean it and expect brands to take responsibility. And brands are investing in all aspects of sustainable product development and go to market strategies.Read Full Story
Averna Deploy Test Package Manager Is Now Available
Averna announced they have developed a new off-the-shelf test package manager software solution with the release of Averna Deploy, the latest in their smart data management suite.
Deploy ensures all manufacturing activities remain accurate and reliable with the most up to date software versions installed on systems throughout smart facilities.
A lot of brands say that they put the customer at the center of their organizations, but most marketers know that they’re not living up to that promise. According to a 2019 survey by B2B International, delivering excellent customer experiences and connecting with customers emotionally represent two of the top challenges among today’s B2B marketers.Read Full Story
The #4 company on our Franchise 500 list is learning from its customers — and serving up exactly what they want.Read Full Story
Nielsen and Gamut are excited to announce that they are amplifying their successful, existing relationship with Gamut signing a new multi-year agreement for the use of Nielsen Marketing Cloud’s Data Management Platform (DMP).Read Full Story
The modern consumer doesn’t want good marketing; they want connection, and artificial intelligence is well-poised to show marketers where they can connect to their consumers.Read Full Story
As technology and AI show no sign of slowing down, it’s understandable why they have become the norm for innovative and thriving businesses around the world. It’s not only about the tech industry that’s evolving, but also customer-centric sectors, like retail.Read Full Story
Why should the business and IT collaborate? Really, the question is why wouldn’t they collaborate? More and more, business units like sales, marketing, service, and operations have direct interactions with customers that are enabled or empowered by technology — technology that’s typically managed and deployed by IT.Read Full Story
We demand a lot from logos.
They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends.
It’s a lot to ask of a single symbol. As any designer will surely tell you, designing a logo that meets these varied expectations is no easy task.
dotCMS is pleased to announce they have awarded Willowtree Apps with the Platinum partnership. A first, going into the new year and reflecting the maturity of dotCMS partner network as well as Willowtree’s commitment to the product.Read Full Story
Despite the growing presence of deepfake voice fraud, Americans believe that they can to detect a CG-voice pretending to be a human voice.Read Full Story
Consumers today are increasingly craving immersive, real-life experiences. But they want these experiences without foregoing time or effort. The solution? Augmented and virtual reality (A/VR) technology, coming to a “store” near you.
Many of us feel our lives getting busier. And according to a recent Nielsen global survey, nearly two-thirds (64%) of respondents confirm it.
More often than not, when people hear the word storytelling, they think of novels, short stories, poetry. But as the world is moving forward, driving forth every existing concept, no idea remains unchanged. Storytelling is no exception—it’s becoming a pivotal foundation of Content and Brand Marketing.Read Full Story
Confirmit has announced a tranche of new features to its Confirmit Horizons platform. Together, they provide a seamless digital experience that delivers richer insights from Customer Experience and research programmes. The latest innovations simplify the challenges of understanding and acting on digital feedback.Read Full Story
“B2B marketers must be more knowledgeable about their customers as they must target them as workers, decision-makers, and consumers”
Could you tell us about your role and the team/technology you handle at your company?
Global report examines latest trends in business communications and how they affect employee productivity and the bottom line
Mitel, a global leader in business communications, announced the results of its latest global report on workplace productivity and business communications trends.
“As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they are being fully adaptive to meet those needs. “
Could you tell us about your role and journey into B2B Marketing Technology?
It’d be my pleasure. I’ve been in B2B Marketing for 21 years now. The last 15 of which have been in and around primarily SaaS companies.
20% of OTT subscribers say they would have reconsidered cancelling if they could have put hold on subscription
Parks Associates research finds, among the US broadband households that cancelled an OTT service in the past year, 20% say they would have reconsidered if they’d had the ability to put the subscription on hold to use later.
As companies transform large portions of their business, they are prioritizing data modernization as a key step to drive intelligence and agility into operations and decision making.A new IDG/Cognizant Explorer survey found data modernization and intelligence to be an important driver of cloud adoption.Read Full Story
Programming languages differ in the names they use for inverse trig functions, and in some cases differ in their return values for the same inputs.
Choice of range
If sin(θ) = x, then θ is the inverse sine of x, right? Maybe. Depends on how you define the inverse sine. If -1 ≤ x ≤ 1, then there are infinitely many θ’s whose sine is x. So you have to make a choice.