With Product Video Marketing, Customers Are Instantly Captivated and Conversions Become Effortless!

The e-commerce industry is a wonderful thing. Business owners can set up shop and start making sales to buyers all over the world in no time. Shoppers enjoy endless options from stores and brands across the globe. But despite the many advantages it offers both buyers and business owners, it can be challenging for online retailers to come up with new and exciting ways to wow their online audience.

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Your 2 Step Recipe to Creating an ROI Partnership

Editor’s Intro: One thing I learned fairly early in my market research supplier career is that the best business relationships are “win-win”:  if we can make our clients look good, if we can help them demonstrate positive impact on their business through our research, it will lead to more business for us too.

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On the Equifax breach and how to really prevent identity theft

A funny thing about being a foreigner is how you realize people take broken things for granted. I’m going to go out on a limb here claiming that the US has a pretty dumb banking system. I could talk about it all day, but right now I want to focus on a very particular piece of it: how to verify your identity online.

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How to Write a Press Release [Free Press Release Template + Examples]

When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand.
Ten years ago, people still relied on morning papers for news.

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Accelerating progress in dialogue

In machine learning, assessment isn’t everything: it’s the only thing. That’s the lesson from Imagenet (a labeled data set) and the Arcade Learning Environment (a simulation environment). A simulator is the partial feedback analog of a labeled data set: something that lets any researcher assess the value of any policy.

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The Ultimate Guide to SEO in 2019

What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to change the way you keep the books finally? Or even notice a flat tire in the car?
My guess, you turn to Google.
But did you know that 89% of B2B buyers and 81% of online shoppers do the same?
Faced with a problem, challenge or even a choice, they google it. Simply.

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Comment on Breakthrough: How to Avert Analytics’ Most Treacherous Pitfall by Brandon

A different form of statistical analysis could prove benefitial, but I think the main thing to keep in mind is that data mining algorithms just show you what trends there are in the data, rather than prove anything concretely.  If a trend is found in the data, that is the beginning rather than the end of the research.

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Making a Career Transition: Business Intelligence to Data Science

Career Transition to Data Science Success Story
I realized the only thing stopping my career-growth was my own hesitancy – Kantesh Biswas
Background
Education: BE in IT
Previous Profile
Company: SyntelProfile: Associate ConsultantProject: Reporting and BILocation: India
Current Profile
Company: TCSProfile: Business AnalystProject: Data ScienceLocation: India
My journey into Data Science
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Optimizing Split Sizes for Hadoop’s CombineFileInputFormat

Many of the challenges of using Hadoop with small files are well-documented. But there’s one thing I haven’t seen a lot of discussion about: optimizing the maximum split size for the CombineFileInputFormat and its derivatives (e.g., CombineTextInputFormat). But this is actually a pretty big issue – improper configuration can cause out-of-memory errors or degraded performance.

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Make Your Data Relatable

I’m a big admirer of Nancy Duarte and her new book DataStory. One thing that Nancy knows is that data communication isn’t just about data visualization — any more than a movie is just about moving images. Audiences are moved by a movie because of so much more: storyline, characters, conflict, context, mood, specificity, meaning, and relatability.

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