The e-commerce industry is a wonderful thing. Business owners can set up shop and start making sales to buyers all over the world in no time. Shoppers enjoy endless options from stores and brands across the globe. But despite the many advantages it offers both buyers and business owners, it can be challenging for online retailers to come up with new and exciting ways to wow their online audience.Read Full Story
Editor’s Intro: One thing I learned fairly early in my market research supplier career is that the best business relationships are “win-win”: if we can make our clients look good, if we can help them demonstrate positive impact on their business through our research, it will lead to more business for us too.Read Full Story
A funny thing about being a foreigner is how you realize people take broken things for granted. I’m going to go out on a limb here claiming that the US has a pretty dumb banking system. I could talk about it all day, but right now I want to focus on a very particular piece of it: how to verify your identity online.Read Full Story
When it comes to content, sometimes old school can be a good thing (namely, when it comes to old-school rap or Throwback Thursday on Instagram). But when it comes to your company’s public relations strategy, being old school isn’t advantageous for your business or your brand.
Ten years ago, people still relied on morning papers for news.
In machine learning, assessment isn’t everything: it’s the only thing. That’s the lesson from Imagenet (a labeled data set) and the Arcade Learning Environment (a simulation environment). A simulator is the partial feedback analog of a labeled data set: something that lets any researcher assess the value of any policy.Read Full Story
What is the first thing you do when you need new marketing ideas? What about when you decide it’s time to change the way you keep the books finally? Or even notice a flat tire in the car?
My guess, you turn to Google.
But did you know that 89% of B2B buyers and 81% of online shoppers do the same?
Faced with a problem, challenge or even a choice, they google it. Simply.
One thing that’s particularly great about the Internet is the Sharing Economy. So much information, know-how, content is given out for free on a daily basis. Here’s three fascinating unpublished books that you can take a look at right now.Read Full Story
“The first thing you need to do is get all the data in the same place”. We all remember the mantra that launched a thousand painful IT projects. The argument was that this would enable a “360-degree view of the customer” or “data-driven” decisions.Read Full Story
A different form of statistical analysis could prove benefitial, but I think the main thing to keep in mind is that data mining algorithms just show you what trends there are in the data, rather than prove anything concretely. If a trend is found in the data, that is the beginning rather than the end of the research.Read Full Story
Career Transition to Data Science Success Story
I realized the only thing stopping my career-growth was my own hesitancy – Kantesh Biswas
Education: BE in IT
Company: SyntelProfile: Associate ConsultantProject: Reporting and BILocation: India
Company: TCSProfile: Business AnalystProject: Data ScienceLocation: India
My journey into Data Science
Many of the challenges of using Hadoop with small files are well-documented. But there’s one thing I haven’t seen a lot of discussion about: optimizing the maximum split size for the CombineFileInputFormat and its derivatives (e.g., CombineTextInputFormat). But this is actually a pretty big issue – improper configuration can cause out-of-memory errors or degraded performance.Read Full Story
Every survival analysis method I’ve talked about so far in this series has had one thing in common: we’ve only looked at one event in a customer lifetime (churn). In many cases, that’s a perfectly fine way to go about things… we want our customers to stick with us, so churn is the event of interest.Read Full Story
I’m a big admirer of Nancy Duarte and her new book DataStory. One thing that Nancy knows is that data communication isn’t just about data visualization — any more than a movie is just about moving images. Audiences are moved by a movie because of so much more: storyline, characters, conflict, context, mood, specificity, meaning, and relatability.Read Full Story
One thing I like about our company a lot is none of our developers fit the stereotype of the 10x coder asshole. Don’t get me wrong, we have more than our share of people who are absolutely great at their jobs.Read Full Story