Researchers Should Do More Market Research

Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Jan Zwang will be speaking at IIeX Europe 2019 in Amsterdam, Feb. 25-26. If you liked this article, you’ll LOVE IIeX Europe. Click here to learn more. 
We’ve all been there, the sales pitch starts with full enthusiasm and drive.

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What is Double Opt-In in Email Marketing?

Are you thinking about the quality of your email list? Or do you want to make sure your subscribers are intending to read the email marketing you send out?
You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process.

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Big Data and SQL

I happen to think that SQL is a very viable option for analyzing big data.  I was thinking about this when I a book review recently:For instance, Siegel reports, people who buy small felt pads that adhere to the bottom of chair legs (to protect the floor) are more likely than others to be good credit risks. For some people, results like this conjure up magic.

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