Demystifying Machine Learning and AI in Market Insights

If you are like me, you’re probably reading this article because of the buzzwords in the title. Even though everyone seems to be talking about predictive analytics, machine learning (ML) and AI, definitions for these emerging fields can be hard to come by and, more importantly, few people have a clear vision for how they can benefit their businesses.

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Dwell Time is the SEO Metric You Need to Track

This morning, I made a quick Google search.
When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn’t find my answer, I clicked back to that results page to look at the next one.
This process took me through to the bottom of the page until I refined my search and started the process again.

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How Will Brands Engage Users in a World Without Likes

This fall, Instagram announced the platform is testing hiding “like” counts in the US after similar tests in countries including Australia, Japan, Canada, and Brazil. Facebook has also begun to trial this formula in Australia, and Twitter may come on board as they consider how to create “healthier conversations” on the platform. But what will this mean for brands and the $6.

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4 Crucial Big Data Profit Maximization Hacks for Business Owners

I attended a business conference earlier this month, where the topic of big data came up. I was surprised to see how many people are still sceptical about the value of big data in the world of business.
You probably know that big data is being used by business owners all over the world. The market for big data is growing faster than anybody ever predicted.

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How Retailers Can Use Click-And-Collect to Bolster Long-Term Business Growth

This year’s holiday season left consumers in a crunch with six less shopping days between Thanksgiving and Christmas. With added pressure to meet record Sales goals and deliver on increasing customer demand, retailers are increasingly turning to click-and-collect, or BOPIS (buy online pick-up in-store), to provide a more convenient shopping experience.

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2020 Marketing Trends to Empower Your Brand in the New Decade

Published January 13, 2019
 
 
Ecommerce sales will surpass $4 trillion this year and approach $7 trillion by 2023, with digital sales growing over 6X faster than in-store sales through 2022. Ravenous competition is growing more fierce by the second and savvy shoppers are demanding a personalized & streamlined buying experience.

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Conference Evolution

The 40% of you who read this blog and are die-hard catalogers probably learned about the news yesterday (click here).I’ve run my own consulting business for nearly thirteen years. In case you haven’t noticed, the world was very different in 2007 than it is in 2020.When I began my consulting work, conferences were critical to success.

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Marketers Deserve Enterprise Software That Doesn’t Suck

“Old and clunky”
“So hard to use”
“This makes my head hurt”
“The product feels like it was built without any customers in mind”
Perhaps enterprise software providers should consider one of these phrases for the tagline of their next campaign. After all, they are direct quotes from users of their tools, left on review site G2.
The general consensus? Their software sucks.

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How Technology is Giving Customers Their Power Back

When it comes to emerging technology, most consumers are often quite fearful of this kind of change. Many are concerned that automation will eliminate thousands of jobs in the near future. Others fear that their private data can be bought and sold, putting them in danger or removing any sense of privacy from the internet.

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Market Leaders Deep Dive: Data & Analytics

Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the lead, who is rising towards the top, and where your company fits into it all.

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Astute Business Solutions Launches Zero Cost PeopleSoft Migration to Oracle Cloud

PeopleSoft customers can take advantage of this limited-time offer to lift and shift their PeopleSoft FSCM, HCM, and CS applications to Oracle Cloud Infrastructure free of charge with a qualifying Managed Services Agreement
Astute Business Solutions announces an industry-first Zero Cost Migration Service of PeopleSoft applications to Oracle Cloud Infrastructure (OCI).

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Market Leaders Deep Dive: Interview With Dynata’s Gary Laben

Editor’s Note: This subsection is featured in the GreenBook Market Leaders Report. The GreenBook Market Leaders Report is your #1 guide to brand success in the insights industry, featuring the U.S. Top 50, and in-depth analysis from leading CEOs. In its inaugural edition, you’ll learn who is in the lead, who is rising towards the top, and where your company fits into it all.

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Cardknox Announces Integration with the Pax S920 Wireless Terminal

This New Integration Enables Businesses to Accept Contactless, EMV Quick Chip, and Magstripe Customer Payments on the Go While Benefiting From Cardknox’s Rate Optimization Technology and Robust Reporting
The Cardknox omnichannel payment gateway has completed its certification with the Pax S920, bringing merchants a wireless payment processing solution featuring sleek and customer-friendly hardwa

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Levira and Pixellot Introduce AI-Automated Sports Production to All Estonian and Latvian Basketball Leagues

Starting This Season, All Games from the Men and Women Estonian and Latvian Leagues Will Be Broadcast on Television and Streamed over the Web
Pixellot, the worldwide leader in AI-automated sports production and AS Levira, Estonia’s leading TV and radio network operator have signed an exclusive, long-term production agreement with the Estonian and Latvian Basketball Associations.

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