Will Machine Learning Save The Struggling Airline Industry?

In June, Aviation Today published a great article on the state of machine learning and AI in the airline industry. The article showed that machine learning and AI are helping the industry become more lucrative in the 21st Century.
The airline industry has started relying more on machine learning technology as new challenges threaten to cripple its business.

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ZoomInfo Launches ‘Workflows’ to Automate Outbound Sales and Marketing Processes

VANCOUVER, Wash.–(BUSINESS WIRE)–ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, today announced Workflows, the company’s first data automation tool that streamlines sales and marketing activity and effectiveness by enabling customers to deliver the right message, at the right time, to the right audience.

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Terminus Taps Technology Veteran Tim Kopp as CEO to Lead the Account-Based Revolution

Terminus, the #1 customer rated account-based marketing platform, announced today it has named SaaS veteran Tim Kopp as its chief executive officer and chairman. Kopp is a recognized marketing and technology leader with more than 20 years of experience at global B2B and B2C brands such as ExactTarget and Coca Cola, and as an active early-stage investor at Hyde Park Venture Partners.

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Exadel Pushes for Innovation, Agility and Global Expansion Support

Exadel, a global leader in digital software engineering solutions, today announced strong momentum in 2019. Over the course of the year, Exadel has added numerous capabilities to its practice areas that help clients stay ahead of the most complex technological advances around Kubernetes, DevOps, cloud, chatbot and more.

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How AWS is putting machine learning in the hands of every developer and BI analyst

Today AWS announced new ways for you to easily add machine learning (ML) predictions to applications and business intelligence (BI) dashboards using relational data in your Amazon Aurora database and unstructured data in Amazon S3, by simply adding a few statements to your SQL (structured query language) queries and making a few clicks in Amazon QuickSight.

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Where’s My Data? Approaching Marketing Automation in the Era of GDPR

The adoption of Marketing Automation technologies continues to be one of the fastest-growing Marketing trends today. In fact, according to a 2018 Forrester report, global Marketing Automation spend will reach $25.1 billion by 2023 – nearly double the amount spent in 2017.
With this Marketing Automation technology, growth comes an increased need for a steady flow of customer data.

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Facebook launches new market research app after shutting down its controversial VPN service

Illustration by Alex Castro / The Verge
Facebook has a new market research app launching today called Viewpoints, just a few months after the company introduced an Android data collection app called Study designed to monitor what and for how long users are accessing other software on the Google-owned operating system.
Both apps have a controversial history.

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Marketing Analytics Firms Marketscience Consulting and Truesight Consulting Merge to Deliver More Unified and Advanced Client Solutions

Independent marketing analytics firms Marketscience Consulting and Truesight Consulting announce today their official merger into single entity: Marketscience. For over a year, the two firms have been in an exclusive partnership that enabled them to unify and advance their analytic offerings, increase scale, and expand resources. Today that partnership is solidified through their official merger.

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Dreamforce Interview with Jon Miller, CEO and Co-Founder at Engagio

” Companies today need to focus on coordinated customer experience – where Sales and Marketing work as a team at every stage of the account journey.”
What comes to mind when you think of Dreamforce?
Dreamforce can be overwhelming. It’s a very large and noisy event, where you can reach a thousand people with your message and still hit less than 1% of the whole show.

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Attention Marketers: U.S. Women Are Eager to Hear From You

Think about everything you have to get done today. If you’re a woman, chances are pretty high that you’ll have to work a little harder than men will to get it all done. In fact, you might even need to do it better just to measure up. Yet despite the countless responsibilities and challenges that women have in a given week, they’re voracious consumers of media.

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New Analytics Academy course: Getting Started With Google Analytics 360

Today, we are introducing a new course in Analytics Academy: Getting Started With Google Analytics 360.Krista Seiden and Ashish Vij Introduce Getting Started With Google Analytics 360 (Video)In this course, you will join instructors Ashish Vij and Krista Seiden as you learn key Google Analytics 360 features such as Roll-Up Reporting, Custom Funnels, Unsampled Reports, and Custom Tables.

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Richer Google Analytics User Management

Today we are introducing more powerful ways to manage access to your Analytics accounts: user groups inside Google Analytics, and enforceable user policies. These new features increase your ability to tightly manage who has access to your data, and amplify the impact of the user management features we launched last year.

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Lessons learned turning machine learning models into real products and services

Why model development does not equal software development.Artificial intelligence is still in its infancy. Today, just 15% of enterprises are using machine learning, but double that number already have it on their roadmaps for the upcoming year.

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