PathFactory and 6sense Join Forces To Equip ABM Marketers With Unrivalled Dataset

PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey.

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Personalizing Your Wellness

Today, Artificial Intelligence (AI) can perform advanced functions such as powering the self-driving car, enabling drone deliveries, identifying cancer early and even authoring creative articles. But the wide, successful adoption of AI in the business world largely depends on how we personalize it for the end-user, and the vendor as well.

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Liveclicker Introduces Geo-Prediction for Email

Liveclicker, a global provider of real-time email personalization solutions for B2C marketers today announced that their platform offers geo-prediction for email. Brands will now have the predictive power of machine learning to increase the number of emails that can include personalized content.

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OUTFRONT Media Awarded Long-Term Advertising Contract By The Washington Metropolitan Area Transit Authority

OUTFRONT Media Inc. announced today that it has been awarded the advertising franchise for the Washington Metropolitan Area Transit Authority (“WMATA”). OUTFRONT Media has operated the current contract since July 2014.  The new contract will commence July 2020 with an initial 10-year term and two subsequent five-year extensions at WMATA’s option.

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MarTech Primer: Sales Enablement Definitions, Tools, and Techniques- Part 1

Today, we have over 75+ Sales Enablement vendors and enablers who help B2B Sales companies better manage their Sales operations. In this MarTech primer on Sales Enablement definitions, we have tried to provide the current context of enabling every B2B Marketing team with the relevant tools and information.

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Zendesk Launches the Sell Marketplace with Apps for Mailchimp, Dropbox, Pandadoc, and More

SAN FRANCISCO–(BUSINESS WIRE)–Zendesk, Inc. (NYSE: ZEN) today announced the Zendesk Marketplace for Sell apps, which provides companies’ sales teams with a central place to access critical customer information from additional tools in the sales stack.

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Best of 2019: How AI Killed Google’s Social Network

[February 4, 2019] Facebook turns 15 today, after announcing last week a record profit and 30% revenue growth. Also today, “you will no longer be able to create new Google+ profiles, pages, communities or events,” in anticipation of the complete shutdown in April of Google’s social network, its bet-the-company challenge to Facebook.

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IDEMIA Taps Former Amazon Exec David Desharnais as Chief Digital Product Officer

COURBEVOIE, France–(BUSINESS WIRE)–IDEMIA, the global leader in Augmented Identity, has today announced the appointment of David Desharnais as the Group’s Chief Digital Product Officer. As Executive Vice-President and a key member of IDEMIA Group’s Executive Committee, Desharnais will lead IDEMIA’s cloud and digital platform strategy.

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Vitech Appoints Todd Eyler as VP of Strategic Marketing and Industry Relations

Vitech, a leading provider of cloud-based administration solutions, announced today that Todd Eyler has joined Vitech as Vice President of Strategic Marketing and Industry Relations. Todd will be responsible for Vitech’s strategic marketing efforts including analyst relations, industry communications, market trend and needs identification, competitive analysis, and thought leadership.

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Best of 2019: 60 Years of Progress in AI

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[January 8, 2019] Today is the first day of CES 2019 and artificial intelligence (AI) “will pervade the show,” says Gary Shapiro, chief executive of the Consumer Technology Association. One hundred and thirty years ago today (January 8, 1889), Herman Hollerith was granted a patent titled “Art of Compiling Statistics.

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Solvvy Recognized As A Leader in Customer Self Service by G2 Crowd

Solvvy, the leading intelligent customer support platform, today announced its recognition as a Winter 2020 Momentum Leader in Customer Self-Service by G2 Crowd for the second time in a row.
Today, effortless customer experiences are becoming an increasingly important factor for business success.

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Limpid Receives TAG Certified Against Fraud Seal, Continues Commitment To Fight Ad Fraud

Limpid, the data-driven advertising technology platform, announced today it has been “Verified by TAG” and approved for listing in the TAG Registry of known and trusted players in the digital ad ecosystem
TAG is an advertising initiative created to fight criminal activity across the digital advertising supply chain and provides a variety of certifications and resources to support this goal.

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The Rise of the New CMO

Marketing, like most business functions today, is undergoing a profound change. A proliferation of new and accessible digital technologies, the explosion in availability of consumer and consumption data, combined with rapidly changing consumer demands and expectations, are flipping previously highly effective models on their head.

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Keells Partners With Manthan to Power Keells Advanced Network Exchange (KANE) to Collaborate With Suppliers

Manthan, a global leader in AI-powered analytics solutions, today announced Jaykay Marketing Service (Pvt) Ltd , the retail arm of John Keells Holdings PLC, Sri Lanka which operates supermarkets under the brand “Keells” has chosen Manthan’s Vendor Link solution to enable its supplier collaboration platform – Keells Advanced Network Exchange (KANE) as part of their digital transformation jo

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Progress

If you don’t like running through the history books, take today off … heck, take the next two weeks off and come back in early January.Now, if you noticed, I ended last week’s discussion about catalog circulation with discussions about five-year ad-investment simulations. This would be the part of the program where my comments are met with groans. But progress happens.

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