Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from I.AM+, PathFactory, Symphony MediaAI, Downtown Music Holdings, LumenVox, Accenture, GRM Information Management and Bright Pattern.
I.AM+ Aims to Accelerate Ethical AI Adoption with Red Hat OpenShift on IBM Public Cloud
I.

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How to Deliver the Experiences the CMO Craves Through the Robust Systems the CIO Needs

In today’s world, connected, consistent and differentiated experiences are born from closely aligned Marketing functions and technology teams. The collaborative relationship between a CMO and a CIO is crucial and has increasingly become a hot topic. Forrester recently stated that a CMO’s collaboration with a CIO is one of the four essential steps for a CMO planning their marketing evolution.

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AtScale Brings Unprecedented Big Data Analytics Scale and Performance Across Heterogeneous Data Platforms With 2020.1 Release

Delivers Intelligent Data Virtualization and Expands Autonomous Data Engineering Capabilities for Today’s Cloud Analytics Workloads
AtScale, the intelligent data virtualization provider for advanced analytics, announced an unprecedented leap in multi-cloud and hybrid cloud analytics, data platform flexibility and time-to-analysis with the launch of its Adaptive Analytics 2020.1 platform release.

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Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from FOX News Media, eComchain, The Cardknox, OmniBazaar, Inc
FOX News Media Forms Strategic Advertising Partnership With HEVĒ for Branded Content
FOX News Media has formed a strategic advertising partnership with Emmy ® award-winning branded content agency, HEVĒ

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Three Top Things Brands Need to Succeed in Omnichannel

Today’s technologically savvy customers are channel agnostics who inhabit a constantly expanding world of digital devices, touchpoints and channels. Though their behavior scrambles traditional concepts of the customer journey, one thing remains certain: their insistence on personalized experiences.

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eComchain Announces New eCommerce Features around Blockchain and AI for 2020

In today’s crowded marketplace of eCommerce providers, exceeding customer’s expectations are crucial. The usual “nice to have” features have now become “must haves” and that is what eComchain has striven to provide to their customers in 2019; a complete out-of-the-box solution with no additional development required.

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MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach

“Today’s Marketing and Technology leaders have got to get serious about using their data to drive better customer and business outcomes.”
Could you tell us about your role and journey into Technology?
I’ve spent the past 20+ years in the digital commerce space, being fortunate in that time to play many different roles on all sides of the table.

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Tops of 2019: Social TV

In today’s age of screen-based multitasking, the convergence of TV and social media is creating new experiences for audiences. Marketers, brands, media owners and, increasingly, savvy talent themselves, looking to capitalize on an oft-engaged and connected viewer have an impetus to understand the power of influence as a way to sway consumers.

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Bridging the Gap Between Customer Expectations and Reality in Telco, with Conversational AI

By Henry Iversen, This article is co-authored by Sverre P. Jonassen
Meeting the expectations of consumers in today’s on-demand world is by no means an easy task. They often have sky-high expectations and expect the brands they interact with to be ready to assist their every need 24/7 with instant, helpful and personalized service.

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Global CX Summit 2019: Experience. Engage. Evolve

Today’s ultra-connected, empowered, and uncompromising customers interact with brands in an unprecedented way. With an incessant increase in market competition, the real battle companies are fighting for is the customers’ attention. The only way to cut through this clutter is by delivering superior Customer Experience.

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Leaders, Are You Using Personality Data to Your Advantage?

A continually growing field, there are many practical applications for artificial intelligence in today’s business economy. From personalized advertising and product recommendations to fraud detection and revenue prediction, businesses have tons of data at their disposal which can provide extremely valuable insights for making better business decisions.

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