I once told someone from Uber that I was a transportation writer, and they said, “So why are you writing about us? We’re a tech company.” https://t.co/0LUddvONCa— Laura J. “𝔣𝔞𝔦𝔯 𝔠𝔬𝔫𝔱𝔯𝔞𝔠𝔱 𝔫𝔬𝔴” Nelson (@laura_nelson) October 14, 2019Maybe Malcolm Gladwell can work this into his next book.Read Full Story
Have you ever had trouble relating to ads, TV, or other media because it told stories of people with lives that were vastly different from your own? If so, you’re not alone.
Growing up in a small town with partial blindness, the only people I could relate to were characters on TV or in ads. These characters, which included Mr.
Art Peck, CEO, steps down (click here).4-5 years ago, we were constantly told by the experts that Gap and their “data-driven” approach was the key to success.CNBC (click here).Creative Directors were “False Messiahs” via Harvard Business School (click here). The brand was moving to a de-centralized, “data-driven” approach.Read Full Story