SoftServe’s Mixed Reality and AI Accelerators Drive New Wave of Digital Retail Innovation

Shelf Analytics AI Tool and Mixed Reality Shopping Assistant Leverage the Power of Mixed Reality, Machine Learning, and Artificial Intelligence for Real-Time Inventory and Marketing Insights
SoftServe, a leading digital authority and consulting company, is pioneering retail innovations that heighten customer engagement and enable vendors to make informed, data-driven business decisions.

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Mobile POS and Its Role in Transforming Restaurant Marketing

With the advent of technology, all the industries gain a new tool for their convenience almost every single day. The ever-evolving state of technology is no stranger to the restaurant industry either. With lower profit margins and cut-throat competition, restaurants always have their work cut out for them.

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Emergent Tool Use from Multi-Agent Interaction

We’ve observed agents discovering progressively more complex tool use while playing a simple game of hide-and-seek. Through training in our new simulated hide-and-seek environment, agents build a series of six distinct strategies and counterstrategies, some of which we did not know our environment supported.

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Campaign Attribution in Firebase Analytics for Tracking Mobile App

Firebase tool is like a dream come true for product managers owing to its smooth app development capabilities and the complimentary app analytics features for analysis & insights. In my previous blog on Firebase analytics for mobile app I had…
The post Campaign Attribution in Firebase Analytics for Tracking Mobile App appeared first on Tatvic Analytics.

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What a little more computing power can do

Neural networks have given researchers a powerful tool for looking into the future and making predictions. But one drawback is their insatiable need for data and computing power (“compute”) to process all that information. At MIT, demand for compute is estimated to be five times greater than what the Institute can offer. To help ease the crunch, industry has stepped in. An $11.

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Firebase Analytics: 4 Key Features that Product Managers can Leverage for Deeper Insights

Google Analytics for Firebase is a powerful tool for mobile app development and data analysis. There are many reports that can help you measure the impact of your app on your business. In my previous blog, I listed down some…
The post Firebase Analytics: 4 Key Features that Product Managers can Leverage for Deeper Insights appeared first on Tatvic Analytics.

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The Human Element of Advertising, Why Targeting is Critical, and Other Advertising Insights from LinkedIn’s Marketing Manager

LinkedIn is a powerful tool for marketing — in fact, a HubSpot study found LinkedIn generates the highest visitor-to-lead conversion rate at 2.74%
Businesses in industries ranging from higher education to financial services have all seen success advertising on the platform. Even well-established consumer brands like Subway, the U.S.

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Find the perfect city for you using Meetups data

Some time ago I discovered a very nice tool to find nearby events and things to do around. It’s called citypulse.io and I found it very useful.
Every night, they pull new data from:
Ticketmaster (UK & US)
Eventbrite.com
Meetup.com (Meetup API)
Viagogo.
After playing a little bit with the browser developper tools, I found out the url to get the datapulse data for a given latitude and longitude.

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Data science best practices with pandas (video tutorial)

The pandas library is a powerful tool for multiple phases of the data science workflow, including data cleaning, visualization, and exploratory data analysis. However, the size and complexity of the pandas library makes it challenging to discover the best way to accomplish any given task.

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Computing PCA with SVD

PCA is a great tool for performing dimensionality reduction. Two reason you might want to use SVD to compute PCA:
SVD is more numerically stable if the columns are close to collinear. I have seen this happen in text data, when certain terms almost always appear together.
Spark’s PCA implementation currently doesn’t support very wide matrices. The SVD implementation does however.

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How to export data-frame from Apache Spark

Apache Spark is a great tool for working with a large amount of data like terabytes and petabytes in a cluster. It’s also very useful in local machine when gigabytes of data do not fit your memory. Normally we use Spark for preparing data and very basic analytic tasks. However, it is not advanced analytical features or even visualization.

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Essential Excel Features & Functions for Marketing Analytics

Excel is one of the most used tool for data analysis by marketers, marketing analysts, web and digital analysts.We (Optizent.com) have developed a course that will teach you Excel Functions and Features that you need for Marketing Analytics. You will also get several practical examples of how to use them for your analysis.

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A world of deep fakes

We need to remember that creating fakes is an application, not a tool — and that a malicious applications are not the whole story.By Ben Lorica and Mike Loukides.[A version of this post appears on the O’Reilly Radar.]Deepfakes have been very much in the news for the past two years. It’s time to think about what deepfakes are and what they mean.

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