MarTech Interview with Ashwin Navin, CEO and Co-Founder at Samba TV

“If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward.”
Tell us about your role and journey into technology. What inspired you to start Samba TV?
I started Samba TV in 2008 with a few friends and colleagues.

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MarTech Interview with Rachel Conforti, VP of Marketing at LoopMe

“When you marry brand awareness efforts and scale via automation tools you can discover insights that will drive even more success in the future.”
Could you tell us about your role and journey into Technology?
I’ve been in B2B Marketing for the past 20 years, making the pivot from out-of-home advertising to ad technology in the late 2000s.

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FlowForma Process Automation Celebrated by BPM.com in its Latest First Impression Report

FlowForma, the leading provider of Process Automation tools for Microsoft Office 365®, is delighted to be acclaimed by BPM.com for its award-winning FlowForma Process Automation tool in the BPM.com First Impression report.
BPM.com is a leading online resource for process professionals and practitioners for the latest news and research in the area of Business Process Management (BPM).

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How Mobile Friendly Email Marketing Campaigns Can Increase Patient Engagement Rates

Email has been one of the most common advertising tools for decades and has only evolved over time. For companies that focus on clinical trial recruitment, it’s imperative that email plays a pivotal role in long-term advertising. When highly-optimized campaigns are built, patient engagement is likely to increase.

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Cromwell Puts Confirmit at Heart of Strategic Customer Experience Programme

Leading Industrial Tools and Services Supplier Benefits from Confirmit’s Holistic Approach to CX Programme Development
Cromwell, a leading UK and international supplier of high-quality industrial tools and services, has launched a strategic Customer Experience (CX) programme, underpinned by Confirmit Horizons, to enhance its long-term commitment to delivering a truly customer-focused service.

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Bluescape Announces New Content Collaboration and Mobile Features for Improved Meeting Experiences

People Can Customize Their Preferred Unified Communications and Collaboration Tools into a Bluescape Digital Visual Container to Work Together More Efficiently and Creatively
Bluescape®, a leading visual collaboration platform, announced its newest updates to make it easier for teams to work in Bluescape for a consistent experience across interactive touch screens, laptops, desktops, and mobile d

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MarTech Interview with Erez Yereslove, Chief Marketing Officer at Globality

” I think Chatbots will evolve to become tools that truly add value to businesses and their customers.”
Could you tell us about your role and journey into technology?
I’ve been somewhat obsessed with technology, and specifically communications-related technology, from a very young age; I’m still quite proud of being an adopter of the pre-browser internet.

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How new tools in data and AI are being used in health care and medicine

An overview of applications of new tools for overcoming silos, and for creating and sharing high-quality data.Artificial intelligence (AI) will have a huge impact on health care. It is currently moving out of the laboratory and into real-world applications for health care and medicine.

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How to Get a Google Ads Certification

In 2019, Google Ads is one of the most effective advertising tools to get more traffic to your website, and generate more leads. In fact, most businesses see an average of 200% ROI on their Google Ad spend.
To create better, more powerful ads on Google, it can be helpful to receive a Google Ads certificate. Additionally, it’s a great resume booster.

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7 tools in every data scientist’s toolbox

There is huge number of machine learning methods, statistical tools and data mining techniques available for a given data related task, from self organizing maps to Q-learning, from streaming graph algorithms to gradient boosted trees. Many of these methods, while powerful in specific domains and problem setups, are arcane and utilized or even understood by few.

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LOCF and Linear Imputation with PostgreSQL

This tutorial will introduce various tools offered by PostgreSQL, and SQL in general – like custom functions, window functions, aggregate functions, WITH clause (or CTE for Common Table Expression) – for the purpose of implementing a program which imputes numeric observations within a column applying linear interpolation where possible and forward and backward padding where necessary.

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