Connecting With Customers on the Ground Is Not yet Dead

As our lives become busier and online shopping continues to disrupt the traditional retail sector, you only have to look at the decline of our high streets to know that there is a revolution going on in the way that we shop. In the last year, household names such as Boots, Debenhams and House of Fraser have all been affected by store closures and job losses.

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How Artificial Intelligence & Machine Learning Can Benefit Digital Marketers

Digital marketing is now bigger than traditional marketing in the US, according to figures by eMarketer. Interestingly, the sector will continue to take up a larger market share of ad spend worldwide. This growth will come on the back of increased adoption of artificial intelligence and machine learning by digital marketers.

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MarTech Interview with Ashwin Navin, CEO and Co-Founder at Samba TV

“If you look at how much media is spent against traditional planning tools, market-mix models and traditional forms of currency, we still have a very substantial amount of work to do to move the industry forward.”
Tell us about your role and journey into technology. What inspired you to start Samba TV?
I started Samba TV in 2008 with a few friends and colleagues.

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Compounding benefits of tax protected accounts

Here, we highlight one of the most important benefits of tax protected accounts (eg Traditional and Roth IRAs and 401ks). Specifically, we review the fact that not having to pay taxes on any investment growth that occurs while the money is held in the account results in compounding / exponential growth with a larger exponent than would be obtained in a traditional account.

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Making Your Data Science Skills Marketable

As automated systems replace traditional business processes, a huge amount of data is being generated. Companies all around the world, from publishing houses to health care, are trying to unlock the value of data. Consequently, data science is becoming one of the most sought-after fields for young professionals all over the world.Recently, Data Science Dojo hosted a data science interview AMA.

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Goodbye Statistical Yearbooks …. ?

The end for the traditional statistical yearbooks – be they printed or as ebooks – is approaching gradually. The German yearbook has recently been hit. The last edition had its farewell at a press conference on 30 October 2019: “Digitisation is shaping the statistics of the 21st century.

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