Ads and retargeting are accepted, measurable Marketing channels, but if you’re trying to garner attention from the next wave of consumers, you need to engage the community of streamers, creators, and/or influencers.Read Full Story
Since TikTok launched in 2017, marketers have been trying to wrap their minds around the odd-ball video platform. Now, many are realizing that the key to brand awareness might involve sponsoring influencer content on the app.
Why does this strategy make sense? There are a few great reasons why influencer marketing can be beneficial on a new or niche app like TikTok.
Illustration by Alex Castro / Th
Trying to get a handle on the progress of artificial intelligence is a daunting task, even for those enmeshed in the AI community.
There’s room to grow for companies trying to win with healthy foods in America. The billions in sales growth from fresh foods (+$4.6 billion), organics (+$925 million) and foods that support plant-based diets (+982 million) (1) can often be mistaken as signs of health-food saturation. But the reality is, consumers aren’t eating as well as they’d like to.Read Full Story
There’s nothing more frustrating than going to a website and trying to navigate an outdated webpage. Actually, one thing might be worse: the dreaded 404 error status code. These are warning signs that a website needs to be migrated or was migrated incorrectly.Read Full Story
The people you’re trying to reach are arguably the most important element to consider as you build your email marketing strategy.
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So this just a quick post, detailing a fix that I spent a good half day trying to get find. I’m currently working an idea for cool RL algorithms involving a bunch of agents living in an interactable world (think dwarf fortress, rimworld etc.), and I wanted to write the actual logic in C++ to get a speedup over the python interpreter.Read Full Story
I have been trying to learn Japanese lately and have been using a lot of Japanese kids shows, Movies, and Games for immersion.Read Full Story
We believe that measurement you can trust is critical for brands trying to understand the impact of their marketing. But as the customer journey has become more complex, measurement has become increasingly challenging. And while Google strives to build great solutions, some marketers prefer to rely on third-party measurement solutions.Read Full Story
In my last two posts, I wrote about model interpretability, with the goal of trying to understanding what it means and how to measure it. In the first post, I described the disconnect between our mental models and algorithmic models, and how interpretability could potentially reduce it.Read Full Story