YuppTV Bags the Digital Broadcast Rights for BCCI Home Season

YuppTV users in Continental Europe, Central Asia, SAARC Countries & MENA Regions Can Catch All the Action Live
YuppTV, the world’s leading OTT platform for South-Asian content, has bagged the digital broadcast rights for the BCCI Home Season. Following the development, YuppTV users in major countries across the globe will be able to catch their favourite sporting action live on the platform.

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European Mylivn Raises 5.5 Million €, Launches Social Network for Next-Gen Content Creators

MYLIVN, a Munich-based social network, announces the launch of their app, now available for iOS users globally. Mylivn has an endlessly scalable model that allows users to create multiple micro-networks and tailor the platform to their various passions. The company has received a total of 5.5 million euro across three seed rounds and is now entering its Series A financing tour.

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Datadog Announces Integration with Microsoft Azure DevOps

Datadog, the monitoring and analytics platform for developers, IT operations teams and business users in the cloud age, announced a new integration with Microsoft Azure DevOps. Users can pull in events, derive metrics from their continuous integration pipelines, and correlate this information with real-time data from their entire stack in Datadog.

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bunq and Onfido Expand Partnership to Provide Users With Smooth Onboarding Experience With Trusted Identity Verification

AI-Powered Identity Verification Gives bunq Users Fast and Frictionless Onboarding and Re-Authentication
Onfido, the global identity verification provider, tannounced a renewed partnership with European challenger bank, bunq. Onfido will continue to deliver market leading AI-powered identity verification and will expand to provide a fast and seamless user re-authentication solution to bunq users.

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Marketo Engage Users Can Now Automate Sales Development with Exceed.ai Integration

The New Integration Makes It Possible for Marketo Engage Users to Automate Human-Like 1:1 Email Conversations with Leads at Scale
Marketo Engage users can now use Exceed.ai‘s artificial intelligence (AI) to automate many of the basic email conversations that are manually handled by sales development teams.

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Akazoo and Rakuten Viber Team Up to Inspire a Social Music Experience

Partnership Enables Over One Billion Rakuten Viber Users to Access, Share and Play Akazoo Music and Radio Streaming, Globally, Through Popular Messaging Platform 
Akazoo S.A., a leading global music streaming platform and technology company announced a global strategic partnership with Rakuten Viber, a global instant messaging, chat and voiceover IP platform.

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Hyland Healthcare Advisory Councils Surface Top Tech Trends

Feedback from three different groups of end users and healthcare IT executives highlighted the cloud, AI and optimizing existing technology investments
Hyland Healthcare, a leading provider of connected healthcare solutions for organizations across the globe, and three of the company’s advisory councils came together during Hyland’s annual user conference, CommunityLIVE, to discuss leading iss

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‘Artificial Impact’: Only 12% of CRM Users Actually Use an AI-Based Tool

Research Finds That Three out of Four CRM Users Want More out of AI and Are Willing to Switch to Get It
Freshworks Inc., the customer engagement software company, announced research that reveals broad dissatisfaction with the latest artificial intelligence (AI) and machine learning (ML) available in today’s CRM solutions.

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True Influence® Launches Intent Data Feed for B2B Marketing and Sales

Users Gain Access to Verified Intent Data That Helps Generate Powerful Market Intelligence and Customer Insights, as Well as Access to the Full Functionality of the Company’s InsightBase
True Influence®, the technology leader of intent-based marketing and demand generation solutions, announced its IntentBase®  intent data feed that provides B2B marketer, data and IT with the identification of

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Predicting Churn

In mobile and web analytics churn describes the users who stop using a product. In a paid subscription service
it’s just the number of users cancelling the subscription. For free products churn is often approximated by the
number of users who don’t come back for a certain amount of time. 1
Especially when you grow fast, it is important to understand your churn.

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Conversion rates – you are (most likely) computing them wrong

How hard can it be to compute conversion rate? Take the total number of users that converted and divide them with the total number of users. Done. Except… it’s a lot more complicated when you have any sort of significant time lag.
Prelude – a story
Fresh out of school I joined Spotify as the first data analyst. One of my first projects was to understand conversion rates.

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How to Post on Instagram: a Step-by-Step Guide

With over 800 million active users, Instagram is undoubtedly one of the most far-reaching social media networks you can use for marketing purposes.
Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down — in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019, an exponential increase from 1.

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Google Marketing Platform: Where DoubleClick Merges with Google Analytics 360 Suite

Users are becoming more and more aware of how brands are communicating with them and what mechanism is used in utilizing their data for marketing and we now more than ever users want more control. With multiple channels and formats…
The post Google Marketing Platform: Where DoubleClick Merges with Google Analytics 360 Suite appeared first on Tatvic Analytics.

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Product Insights for Airbnb

I love studying users and products, and think data science can be extremely useful in guiding product/strategy as a whole. So I thought it would be fun to depart from the usual machine learning and engineering things I write about, and do a quick study of Airbnb.
Think of this like business analysis, or strategy – from a data science point of view.

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