Comscore Announces Renewal & Expansion with Gray Television

Renewal sees Gray now using Comscore local TV currency exclusively in 83 of their 93 markets, continues Comscore’s run of wins and growing market share for local TV measurement
Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced an agreement to provide Gray Television with measurement services for the vast majority of its market footprint repres

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TIBCO Cloud Integration Now Available on Microsoft Azure

Customers Using Microsoft Azure Now Have a Native iPaaS to Connect Both On-Premises and Cloud Applications and Data
TIBCO Software Inc., a global leader in integration, API management, and analytics, announced that all capabilities of TIBCO Cloud Integration, the company’s market-leading hybrid integration platform, are now available on Microsoft Azure.

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In-Game Advertising Extends beyond Casual Games as Developer Confidence Grows, Finds DeltaDNA Study

Developers Using More Ad Formats and Showing More Ads per Session as Confidence Grows and Revenues Rise
The fifth annual In-Game Advertising Study, released by deep-data analytics and player management company, deltaDNA, finds that 94% of Free-to-Play (F2P) games now feature some form of in-game advertising (up from 87% in 2018).

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Contexta360 Research Finds Speech Analytics Is Not yet Reaching Full Potential in UK Contact Centres

Fewer Than Half Are Using Artificial Intelligence and Real-Time Automation and Analytics Features
Contexta360, a leading speech analytics, AI and conversational computing company, released the results of research into the deployment and use of speech and chat interaction analytics in UK contact centres and the view of voice calls as a customer support channel.

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MarTech Interview with Brian Walker, Chief Strategy Officer at Bloomreach

“Today’s Marketing and Technology leaders have got to get serious about using their data to drive better customer and business outcomes.”
Could you tell us about your role and journey into Technology?
I’ve spent the past 20+ years in the digital commerce space, being fortunate in that time to play many different roles on all sides of the table.

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Monster Launches Mobile Video App Using Brightcove’s Video Platform

Monster Studios Connects Job Seekers and Recruiters Using Innovative Video Technology to Ensure Qualified Candidates Match Company Cultures
Brightcove Inc., the leading global provider of cloud services for video, announced that Monster, a global leader in connecting people and jobs, has selected Brightcove as its partner of choice to power the new Monster Studios mobile video app.

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Factual Introduces New Machine Learning-Based Predictive and Loyalty Audiences

New Segments Identify Affinity or Intent Using Actionable Insights From Real-World Consumer Behavior to Identify, Reach and Engage Customers
Factual, the location data company, announced a significant update to its Audience product, adding Predictive and Loyalty audiences built using machine-learned predictive insights to its roster of targeting solutions for marketers.

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TIDAL Launches “My Video Mix” For Curated Visual Playlists

Personalized Mixes Generated Using Both Audio and Video Streaming Behavior
Global music streaming and entertainment platform, TIDAL, announced the launch of a new video discovery feature, My Video Mix. The playlists are generated via a proprietary algorithm influenced by human-curation from TIDAL’s expert editorial team and users’ streaming habits, including their audio-only behavior.

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Get Ready For These Six 2020 Business Intelligence Trends

More and more often, businesses are using data to drive their decisions — which makes cutting-edge analytics and business intelligence strategies one of the best advantages a company can have.
New technologies, especially those driven by artificial intelligence (or AI), are changing how businesses collect and extract usable insights from data.

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UvA and TomTom to Open New Research Lab for Autonomous Driving

Atlas Lab: Using AI for the Development of HD Maps For Self-Driving Vehicles
Location technology specialist, TomTom (TOM2), and the University of Amsterdam (UvA), announced the launch of a new public-private research lab. Atlas Lab will focus on using Artificial Intelligence (AI) for developing advanced, highly accurate and safe high definition (HD) maps for self-driving vehicles.

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Why you can’t calculate aging trajectories with a standard regression

I found myself in a little Twitter discussion last week about using regression to analyze player aging. I argued that regression won’t give you accurate results, and that the less elegant “delta method” is the better way to go.Although I did a small example to try to make my point, Tango suggested I do a bigger simulation and a blog post. That’s this.

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SAP and Mercedes-Benz EQ Formula E Team Power Up Their Business Performance Partnership

SAP SE announced that the Mercedes-Benz EQ Formula E team is using the SAP HANA platform and the SAP Sports One solution to prepare for season six of the ABB FIA Formula E Championship.
The Mercedes-Benz EQ Formula E team will make its debut at the first race of the season in Diriyah, Saudi Arabia, on November 22, 2019.

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Geocoding Paradise Papers Addresses In Neo4j To Build Interactive Geographical Data Visualizations

This post explores how to build spatial data visualizations using address data from the Paradise Papers leak of offshore corporations and the people connected to them. First, we geocode all addresses in the leaked data, then build a heatmap and interactive map for exploring the data of offshore legal entities.

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