Waterfall Charts: The Marketing Graph You Need to Hit Your Goals

Last November, my husband and I were on our honeymoon in Maui and one of the main activities we wanted to do was a zipline/hiking tour near the waterfalls.
We dreamt of swimming in the cascading water at sunrise.
However, today, we’re going to talk about a different, although just as beautiful, kind of waterfall — the waterfall chart.

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Salesforce Reveals 2019 Holiday Digital Sales Grew 8 Percent to $723 Billion Globally

10 Percent of Digital Orders During the Holiday Season Were Powered by Artificial Intelligence Brands and Retailers Offering Click and Collect Saw 56 Percent More Active Shoppers in the Last Five Days Leading up to Christmas and 18 Percent More Digital Revenue Share After the Shipping Cutoff
Salesforce, the global leader in CRM, released its 2019 Holiday Shopping Report, revealing the trends, data

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The Rise of Chatbots (And Why Your Business Needs Them)

It’s hard to believe we’re living in the year 2020.
And while it may not quite be the space age that many predicted decades ago, it’s pretty cool nonetheless. We have cars that can park themselves, powerful computers that are as small as wristwatches, and robots that can do our business bidding for us.
We’re talking about chatbots, of course.

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Over Eight Billion OmniCoins Were Intentionally Destroyed to Benefit Users

OmniBazaar, Inc. and OmniCoin Foundation Company jointly announced that 84% of all issued OmniCoins were intentionally destroyed (“burned”) on 25 December as a surprise holiday gift to OmniCoin holders and users.
OmniCoins are the native cryptocurrency of the OmniBazaar peer-to-peer e-commerce marketplace.

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Business Security Meets Open Source Code: Managing Software Vulnerabilities

Years ago, when we talked about open source code, we were talking about something that was really only relevant to classic computer geeks – the ones running their computers on Unix and swapping bits of code on message boards. Times have changed, though, and now open source code is an integral part of how most businesses and just about anyone in the software world does their work.

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Technology Industry Deals in Q3 2019 Total $108.39 Billion Globally

Total technology industry deals for Q3 2019 worth $108.39bn were announced globally, according to GlobalData’s deals database.
The value marked a decrease of 25.8% over the previous quarter and a drop of 32.6% when compared with the last four-quarter average of $161.47bn.
In terms of number of deals, the sector saw a drop of 0.

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The Person Behind the Product: The Growing Retail Power of Influencers

Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product.
Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to  consumers – and savvy influencers are taking full advantage, according to leading agency Influencer Matchmaker.

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Confessions from a Quant-a-Holic: A Reflection on IIeX Behavior, Boston

Editor’s Note: Recently, IIeX Behavior US was held in Boston. Many new developments were discussed. Here, Jackie Anderson gives us an overview of key themes from the conference.
Some of my favorite memories from grad school come from the hours spent hunkered in our school’s basement data lab, correlation matrices taped around the room, SPSS outputs so long they’d rival any CVS receipt.

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the coal mining of the information age

“If I were starting a NoSQL-in-the-enterprise startup, I would focus on ETL. ETL is a mess, and is a precursor for any fancy uses of data.” – @jaykreps
“@jaykreps ETL is the coal mining of the information age: dirty, important work that fuels the economy.” – @peteskomoroch
One of the largest obstacles facing companies who seek to derive value from data isn’t data’s size.

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Top 5 Text Analytics Tips of The Year

Happy 2019 & Top Posts of the YearThank you all for your readership in 2018. We’re starting out the New Year with some changes to our website, so please bear with us as we migrate our older blog posts over and get things updated.Our first post of 2019 will be our annual post on the changes in popular slang, a favorite among trend watchers and those following Millennials and Gen Y.

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Proven Hack To Remove Ghost Users Browsing Incognito From Your Remarketing List

Introduction In a data-oriented world that we’re evolving into, targeted remarketing plays a very important role for every business. There are many ways to target users and let’s say that you are following all the seemingly effective methodologies but have…
The post Proven Hack To Remove Ghost Users Browsing Incognito From Your Remarketing List appeared first on Tatvic Analytics.

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