How to Perform Keyword Research and Rank in 2020 from HubSpot’s SEO Senior Strategist

Undoubtedly, search has changed in recent years.
Consider, for instance, what happens when I search for the term “Skiing”: 
I’m immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains.

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Dwell Time is the SEO Metric You Need to Track

This morning, I made a quick Google search.
When the results page loaded, I spent time clicking through the first page of websites to find what I was looking for. When I didn’t find my answer, I clicked back to that results page to look at the next one.
This process took me through to the bottom of the page until I refined my search and started the process again.

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How to Gain Visibility When You Work Remotely, According to HubSpot Employees

When you land your first full-time remote job, you might be excited about the role’s flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren’t close to its headquarters.
However, remote work comes with its own challenges. As a career-minded professional, you might also have fears related to being isolated or unseen.

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Why SEO Shouldn’t Be an Afterthought

When did search engine optimization become not just unfashionable, but an afterthought? Marketers have increasingly sidelined organic SEO as they push for paid-for “performance” – but they do so at their peril.
They have forgotten about the power of organic search, preferring to invest instead in paid activity that is more easily measured and brings short term results.

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Does the naked body belong on Facebook? It’s complicated

By BARBARA ORTUTAY | The Associated Press
SAN FRANCISCO  — When is a photograph of nude bodies artistic or titillating? A woman’s exposed nipple a political statement or erotica?
A video of childbirth might show genitalia. Should what someone considers a celebration of life be censored?
In 1964, U.S.

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The 6 Stages of the Product Life Cycle

When I was 12 years old, I used to look through my older cousin’s CD collection, a little confused.
I didn’t understand the need to have CDs when I could go on my iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my first hand-me-down iPod shuffle.
This is a great example of the product life cycle (PLC) in action.

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5 Examples of Sensory Branding in Retail

When I was in middle school, the coolest place to shop was Abercrombie & Fitch. I loved going in and picking out my favorite jeans and hoodies. The issue was that my mom — who I depended on to drive me to the mall — couldn’t stand going into the store. Why? Long story short, she referred to her experiences at the Abercrombie store as “sensory overload”.

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How Technology is Giving Customers Their Power Back

When it comes to emerging technology, most consumers are often quite fearful of this kind of change. Many are concerned that automation will eliminate thousands of jobs in the near future. Others fear that their private data can be bought and sold, putting them in danger or removing any sense of privacy from the internet.

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CJ 4DPLEX Partners with Resonai to Offer Consumers Immersive AR Brand Experiences in Movie Theatres, Shopping Malls, and Retail Spaces

New Multi-Player, Role-Playing Game (RPG) Will Activate an AR Experience Only When Played in Theatres
CJ 4DPLEX, the world’s leading cinema technology company, in collaboration with Resonai, creators of Vera an Artificial Intelligence (AI) and Augmented Reality (AR) platform that converts any physical space into an intelligent digital environment, will showcase a preview of a multi-player, RPG

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MarTech Interview with Eric Vardon, CEO at Morphio

“The important part when not falling into a trend, is to stick with what you know while aiming to cut through and connect to your audience.”
Could you tell us about your journey in technology and how you started at Morphio?
Since the early 80’s and my first Atari Computer, I have been a closet nerd that loves progressive technology.

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Distribution: The Undervalued Lever of New Product Success

Manufacturers invest many resources when they’re developing their innovations, but distribution is arguably the most important factor that will drive a new product’s success. If manufacturers can’t make the case to retail buyers to carry their new product, they risk a catastrophic failure.Distribution affects new product sales. This is obvious.

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The Performance Case for Real-Time Identity

When the next edition of any given Marketing textbook publishes, direct-to-consumer brands will have written the majority of the new pages. As marketers, we’re obsessed with these disruptive players and the seeming freshness and simplicity of their consumer connections. But the differences between DTC brands and today’s legacy players aren’t nearly as night-and-day as we pretend.

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Your Competitor Just Innovated: Here’s the Agile Way to a Proper Response

Chinese general and military strategist Sun Tzu once said “When you know both yourself as well as your competition, you are never in danger. To know yourself and not others gives you half a chance of winning.” I think you’d be hard pressed to find a marketer or insights professional in the consumer packaged goods/retail industry who disagrees with the basic premise of this statement.

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MarTech Interview with Rachel Conforti, VP of Marketing at LoopMe

“When you marry brand awareness efforts and scale via automation tools you can discover insights that will drive even more success in the future.”
Could you tell us about your role and journey into Technology?
I’ve been in B2B Marketing for the past 20 years, making the pivot from out-of-home advertising to ad technology in the late 2000s.

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Business Security Meets Open Source Code: Managing Software Vulnerabilities

Years ago, when we talked about open source code, we were talking about something that was really only relevant to classic computer geeks – the ones running their computers on Unix and swapping bits of code on message boards. Times have changed, though, and now open source code is an integral part of how most businesses and just about anyone in the software world does their work.

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