MarTech Interview with Kevin Dean, President of Marketing Services at Experian North America

“Brands need to reach the right audience, with the right message, through the right channel, at right time.”
Tell us about your role and journey into technology. What inspired you to take the role at Experian?
The evolution of data and technology continues to play a significant role within the Advertising ecosystem.

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Artificial Intelligence 2020: Scaling With Finesse & Precision (From the Desk of Timothy Seward)

Published January 23, 2020
 
 
 
A brand’s strength is determined by the number and quality of its relationships with the market.  Brand relationships, like any others, require connection and consistency. A compelling message that just keeps showing up.  Brands thrive to the extent they can efficiently build & nurture these relationships at scale.

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AcuityAds Partners with Tapad to Enhance Cross-Device Marketing Capabilities with a Focus on CTV

Tapad’s integration with AcuityAds’ current offering will complement cross-channel marketing capabilities for brands and agencies in the U.S. and Canada
Tapad, a global leader in digital identity resolution, has partnered with AcuityAds, a technology leader that provides targeted digital media solutions for advertisers to connect intelligently with audiences.

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PathFactory and 6sense Join Forces To Equip ABM Marketers With Unrivalled Dataset

PathFactory (the leader in content intelligence) announced a partnership today with 6sense (the leading Account Based Orchestration Platform, powered by AI) that will give marketers complete visibility into the quality of account engagement, as well as what content and topics are accelerating them through their customer journey.

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Mumsnet Increases Personalisation for 10 Million Monthly Users With Kameleoon

Mumsnet, the UK’s most popular website for parents, is improving the experience for its community with innovative personalisation technology from Kameleoon. This technology enables Mumsnet to automate and deliver relevant content and offers to users at key points in their customer journey, based on user behaviour and segmentation.

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BlackBerry Cylance Integrates with SafeBreach to Deliver Automated Enterprise Endpoint Security Validation

BlackBerry Limited announced  an integration with SafeBreach to help organizations improve their overall security posture with continuous enterprise endpoint security validation. The joint solution is now available to automate the identification of security gaps and prioritize security configuration changes based on potential business impact.

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Parks Associates: Traditional and Mobile PERS Revenue to Be Approximately $1.1 Billion in US by 2024

New Industry Report Highlights Sensor-Based Solutions and Emerging Alternative Devices With Emergency Response Capabilities
New research from Parks Associates estimates more than 5 million consumers in the US will own PERS devices by 2024. Enabling Independence: Connected Solutions for seniors and Caregivers forecasts traditional and mobile PERS revenue will reach $1.1 billion in the same year.

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Quantcast Bolsters South East Asia Team With the Hire of Sonal Patel as Managing Director for the Region

Audience Intelligence and Measurement Company Grows Footprint in the Region With Multiple New Hires
Audience intelligence and measurement company Quantcast announced the appointment of Sonal Patel to the newly created role of Managing Director of South East Asia (SEA).

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Liger Partners Dominates Atlanta Marketing Scene With a Side Order of Napoleon Dynamite Humor

Liger Partners Roars Into the 20’s With a Year of Exponential Growth in Atlanta and Beyond
Only one year ago, an expert marketing team formed in Atlanta, known as Liger Partners, impacting some of the biggest and most important brands.
Liger Partners is nacho typical marketing team – providing customized strategy and agile capabilities for execution to each amazing client.

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Facebook Ads Versus Facebook Boost: The Marketer’s Guide

Though it’s hard to keep up with Facebook’s constantly changing algorithm that determines how and why content shows up in users’ feeds, the social media giant remains the go-to platform for multi-location businesses to connect with customers on the local level.
And why not? Facebook’s family of services (Facebook, WhatsApp, Instagram, and Messenger) boasts a whopping 2.

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Brand Velocity Partners Acquires Iconic Footwear Company

New Breed Firm With Both PE and Brand Marketing Expertise Kicks Into Gear
Brand Velocity Partners (BVP), a private equity (PE) firm focused on acquiring lower-middle market consumer businesses in search of marketing muscle, announced it has purchased Original Footwear Inc. Original Footwear, with its Altama and Original S.W.A.T.

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HubSpot Marketers Give 6 Tips for Fighting Burnout

Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high expectations.
Even when you’re successfully executing on hard work, a busy lifestyle can still weigh on you, even if you love your job or company.

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