How to Turn Customers Into Fans

How do some brands attract word-of-mouth buzz and radical devotion around products as every day as car insurance, surfboards, and underwear?
Ultimately, they embody the most powerful marketing force in the world — die-hard fans.
As a massive fan of live music (I’ve seen over 790 live shows including 75 Grateful Dead concerts), the idea of “fandom” has fascinated me for decades.

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The Person Behind the Product: The Growing Retail Power of Influencers

Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product.
Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to  consumers – and savvy influencers are taking full advantage, according to leading agency Influencer Matchmaker.

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