In today’s world, connected, consistent and differentiated experiences are born from closely aligned Marketing functions and technology teams. The collaborative relationship between a CMO and a CIO is crucial and has increasingly become a hot topic. Forrester recently stated that a CMO’s collaboration with a CIO is one of the four essential steps for a CMO planning their marketing evolution.Read Full Story
The Need for a Future-Oriented Perspective
In today’s unpredictable and complex world organizations are facing a tension between the need to produce and the need to innovate. Innovation requires us to go beyond the short term.
2019 will be remembered as a Teutonic shift in the world of podcasting.
Nowadays, over 51% of the United States have listened to at least one podcast.
Additionally, in 2019, over $650M was spent on podcast advertising, and Spotify, Google, and VC’s are now investing hundreds of millions into podcasting.
“The key to success and standing out in a world where loyalty is all but dead is to facilitate trust through transparency.”
Hi Katherine, tell us know your journey in technology.
Disruptive innovations are taking a stand in our world and the automotive industry in particular. Under the conditions of continuously evolving market, every automotive company aims to provide the best solution to customer pains, capture its niche and achieve sustainable growth.Read Full Story
Data is eating the world. It has been the most important tech trend since the 1990s. But to paraphrase Robert Solow, “You can see data everywhere but in the Internet statistics.Read Full Story
As part of World Connection‘s continued transformation and growth, Hugo Vignolo, CEO, announced that Hui Wu-Curtis has joined World Connection as our new President. Wu-Curtis will be responsible for World Connection’s overall organizational strategy, driving growth and profitability by supporting the success of our clients.Read Full Story
Today’s technologically savvy customers are channel agnostics who inhabit a constantly expanding world of digital devices, touchpoints and channels. Though their behavior scrambles traditional concepts of the customer journey, one thing remains certain: their insistence on personalized experiences.Read Full Story
Seizing the power of big data is essential in a world transitioning to green energy. Business data and analytics have the potential to drive organizations and society as a whole to new frontiers of efficiency.
In many ways, they already have. Major corporations like Google and Intel have analyzed information supporting the benefits of adopting green energy.
Data science and analytics are growing in their popularity and range of applications in the modern world. Data science deals with answering questions and uncovering hidden insights, while analytics is rather concentrated on the processing itself and conducting of statistical analysis of data sets.
Right at the moment, when we open our browsers the metrics starts being generated.
Adding Unacast’s Real World Graph Will Enable Mutual Customers to Derive Unique Insights to Support Real Estate Decisions
Cherre, the NYC-based real estate data and analytics platform, announced a new data partnership with Unacast, an industry leading location data and strategic insights company.
“Marketing leaders need to keep in mind that, in an AI-Centric world, their AI is only as good as the amount and quality of their data.Read Full Story
Killi expands consumer privacy product into the fastest-growing advertising region in the world
Killi, a consumer-led privacy application, wholly owned by Freckle Ltd. announced the expansion of its identity product to the Asia-Pacific region.
The presence of Artificial Intelligence (AI) in the world of sports is not a recent invention. Already in 1949, mathematician and cryptographer Claude Shannon considered a game of chess for a player, in which humans would compete against computers.Read Full Story
MapsPeople is pleased to announce its strategic partnership with VenueNext to create world class customer experiences. By combining MapsPeople’s user-friendly indoor navigation platform, MapsIndoors, with VenueNext’s mobile commerce utilities, visitors will have everything they need in the palm of their hand to explore and engage with the venue in a single location.Read Full Story
We live in a world where speed is of the essence. Consumers would rather look for alternatives than wait for a website that takes 2 minutes to load, which is why mobile applications are the next best thing. With information and data right at your fingertips, it’s the go-to solution for companies looking to expand their customer base and increase their ROI.Read Full Story
Since the launch of AWS DeepRacer, tens of thousands of developers from around the world have been getting hands-on experience with reinforcement learning in the AWS Management Console, by building their AWS DeepRacer models and competing in the AWS DeepRacer League for a chance to be crowned the 2019 AWS DeepRacer League Champion. The League Final takes place this week at re:Invent 2019.Read Full Story
The UK will witness the world premiere of Matchday – Inside FC Barcelona, the official TV series launching on Rakuten TV, following the club and its players through milestones of the 2018-2019 season, casting new light on the culture and philosophy of Barça, one of the world’s most beloved football teams.Read Full Story
Did you know that more than 42% of the world population is on social media?
With a growing number of people connecting to social networks, having a social media strategy is vital to your digital marketing success in 2019.
You probably already know that a lot of time and effort comes with successful social media management.
The world of business operates solely on Marketing and face value. With companies opting for several channels of Marketing like radio, television, websites, and social media, there is no dearth of information available to customers.Read Full Story