Liger Partners Dominates Atlanta Marketing Scene With a Side Order of Napoleon Dynamite Humor

Liger Partners Roars Into the 20’s With a Year of Exponential Growth in Atlanta and Beyond
Only one year ago, an expert marketing team formed in Atlanta, known as Liger Partners, impacting some of the biggest and most important brands.
Liger Partners is nacho typical marketing team – providing customized strategy and agile capabilities for execution to each amazing client.

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HubSpot Marketers Give 6 Tips for Fighting Burnout

Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high expectations.
Even when you’re successfully executing on hard work, a busy lifestyle can still weigh on you, even if you love your job or company.

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Alyce Named Leader in the G2 Winter 2020 Account-Based Execution Software Grid Report

Celebrating a Milestone Year of Growth, Alyce Recognized for Leadership in G2 Category Based on Superior Customer Satisfaction and Market Presence Scores
Alyce, the AI-powered gifting platform that’s redefining sales and marketing outreach, announced its position in the Leader quadrant in G2’s Winter 2020 Grid Report for Account-Based Execution.

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Social Media Demographics for Marketers in 2020

We get it, fellow marketers —sometimes, you just need the numbers. 
The new year means a lot of things: new life changes, new opportunities, chances to change lives, and, for marketers, new campaigns to plan. 
The juggernaut known as social media only gets bigger with every new year, and because of that, demographics shift with it.

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Whatfix Tops 100 Fortune 500 Customers, Scores Unprecedented Customer Net Promoter Score 2X of Software Industry Average as Part of 2019 Milestones, Confirming the Value of Digital Adoption Solutions

Digital Adoption Leader achieves record year with over 630 total customers, 300% Revenue Growth,  a major AI platform acquisition and international expansion
Whatfix, the leader in Digital Adoption Solutions (“DAS”), announced notable company achievements and growth in 2019 highlighting the value of digital adoption and transformation as the key to success.

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2020 Marketing Trends to Empower Your Brand in the New Decade

Published January 13, 2019
 
 
Ecommerce sales will surpass $4 trillion this year and approach $7 trillion by 2023, with digital sales growing over 6X faster than in-store sales through 2022. Ravenous competition is growing more fierce by the second and savvy shoppers are demanding a personalized & streamlined buying experience.

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The Database: A Step Toward Widespread Addressable Ads on Linear TV

As we’ve been reporting over the past year or so, the wait for addressable advertising in the linear TV space is over. Fueled by the mass adoption of smart-enabled television sets and consumers’ increasing desires for unique experiences, a handful of programmers are leveraging data and targeting capabilities to deliver personalized ads within the traditional, linear TV environment.

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2020 AdTech Predictions from the Industry Leaders

The digital advertising technology (AdTech) industry has recorded another blazing year in spending and product launches throughout 2019. The AdTech space is expected to continue with its pace of innovation and dynamic market expansion in 2020. The AdTech market is expected to grow exponentially for the next 3-4 years, even as new data governance and consumer data privacy laws come into effect.

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The Rise of Chatbots (And Why Your Business Needs Them)

It’s hard to believe we’re living in the year 2020.
And while it may not quite be the space age that many predicted decades ago, it’s pretty cool nonetheless. We have cars that can park themselves, powerful computers that are as small as wristwatches, and robots that can do our business bidding for us.
We’re talking about chatbots, of course.

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Personalized, Shoppable, Playable: Trends in Mobile Ad Creative

Mobile advertising in the coming year is not just about the impact of widespread 5G, new trends in AR, or which formats and channels the river of ad spend will divert to. It’s also about shifts in how brands and agencies are approaching their creative executions, from display to video to interactive user experiences.

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Resolution No.1 for 2020: Avoid Falling into the CCPA Leghold Trap

Aptly so, the first editorial piece of the Year 2020 is about the California Consumer Privacy Act (CCPA).  We are tracking its mandates and how businesses cope with the new regulation for the next 6-8 months.* 
California Consumer Privacy Act (CCPA) officially came into action from 1 January 2020.

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How Consumers Actually Responded to All Those Black Friday Ads [New Research]

Although Cyber Monday is described as the biggest online shopping event of the year, more than $7.4 billion in online purchases were made on Black Friday in 2019.
While a majority of Black Friday purchases happened online, a Fiserv study found that brick-and-mortar store purchases rose by 4.2% compared to 2018.

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How Machine Learning And Contract Management Go Together

Last year, Harvard Business Review published a great article on the ways that AI are changing contract management. Author Beverly Rich has said that AI and machine learning will be integral to contracts in the 21st Century.
Rich said that there are some challenges to utilizing AI for contracts. The biggest issue is that the majority of companies don’t retain data on their contracts.

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