The Rise of Data as King in Advertising: How Marketing KPIs and Metrics Are Helping Brands Enhance Their Consumer Interactions

It’s been 25 years since the birth of digital advertising when a US telecom behemoth took out the now-iconic “You Will” banner ad on HotWired.com. The campaign’s enormous success triggered a revolution in the advertisement industry, changing the way brands communicate with their audiences. But with the popularity of any medium comes the over-saturation of the same.

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Looking Forward: What Will 2020 Bring for Digital Advertising?

Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry and mobile phones were soon to introduce a new wave of digital advertising.

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How to Perform Keyword Research and Rank in 2020 from HubSpot’s SEO Senior Strategist

Undoubtedly, search has changed in recent years.
Consider, for instance, what happens when I search for the term “Skiing”: 
I’m immediately shown images of skiers, as well as top stories related to skiing, and even a local Google Maps panel with nearby ski mountains.

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The 6 Stages of the Product Life Cycle

When I was 12 years old, I used to look through my older cousin’s CD collection, a little confused.
I didn’t understand the need to have CDs when I could go on my iTunes and listen to all my favorite songs. Then, when I was in middle school, I got my first hand-me-down iPod shuffle.
This is a great example of the product life cycle (PLC) in action.

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How Retailers Can Use Click-And-Collect to Bolster Long-Term Business Growth

This year’s holiday season left consumers in a crunch with six less shopping days between Thanksgiving and Christmas. With added pressure to meet record Sales goals and deliver on increasing customer demand, retailers are increasingly turning to click-and-collect, or BOPIS (buy online pick-up in-store), to provide a more convenient shopping experience.

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How to Make a Dramatic Career Shift, According to a Freelancer Who Made $3 Million

For many of us, New Years Resolutions likely include less social media, more time with friends, or a renewed focus on health and wellness (which is probably why my gym is packed throughout the month of January … ).
And, as it turns out, there’s another popular New Years Resolution for many people in 2020 — a career shift.

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What is Local Advertising and How Does it Work? [+ Examples]

A couple of years ago, I ran to every grocery store and convenience store in my area, looking for one specific thing.
I wasn’t going to rest until I found it, and it took months upon months of searching high and low, almost every week, until finally, my eyes settled on the slender, enticing beauty in front of me, right there in my local grocery store.
A bottle of Coke with my name on it.

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Crystal Gazing AI Trends: 20 Reasons Why 2020 Will Herald the Age of Intelligent Conversations

A Reflection on My Two Years of Journey Working in the Area of Conversational AI
A spate of recent developments promises to drive great changes in the global economy. Technologies such as Robotics, Artificial Intelligence (AI), and Machine Learning (ML) have advanced to the extent that the world is ripe for a great leap into the age of intelligent automation.

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Can a Content Management System Bridge the Digital Experience Divide?

In recent years, one term has seemingly come to dominate discussions surrounding online businesses — digital experience. And just like a decade ago, when IT and Marketing departments still debated who should edit the website, optimize for search engines and manage customer databases, the digital experience is causing a similar rift within companies.

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Business Security Meets Open Source Code: Managing Software Vulnerabilities

Years ago, when we talked about open source code, we were talking about something that was really only relevant to classic computer geeks – the ones running their computers on Unix and swapping bits of code on message boards. Times have changed, though, and now open source code is an integral part of how most businesses and just about anyone in the software world does their work.

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The Guide to Successful Silent Videos for Facebook Video Ads (+ Examples)

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis.
However, unlike traditional viewing on television and even YouTube, a large percentage of people watch Facebook videos from their smartphones, and play them silently from their news feed.

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MarTech Interview with Gil Bar-Tur, CEO at PubPlus

“The publishing industry has taken monumental steps forward in the past few years, but publishers still need to put their business caps on and focus on content as a product”
Could you tell us about your role and journey into technology? What inspired you to establish PubPlus – as well as expand globally?
I’ve always been a tech lover and early adopter of new trends.

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AI And Data: A Pain Or Gain? Here’s What The Future Looks Like

Yes, it’s AI again! Artificial Intelligence (AI) is always in the limelight from the last couple of years. Mostly it is considered as a blessing to the IT world. However, many experts have shown their doubtfulness too. No, you just can’t say “Ok Boomer” here! Of course, they have greater reasons i.e. a threat to data security.

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