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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

In recent years, there’s been a common misconception that Gen Z and millennials are essentially the same.
When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.
Sure, many millennials and Gen Zers are considered “young adults.

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LinkedIn says these jobs will be on the rise in 2020

For many people, looking for a new job is at the top of their list of New Year’s resolutions.
And according to jobs and career information site LinkedIn, if you want to get in on some of the up and coming industries, you might want to brush up on your engineering skills.
On Tuesday, LinkedIn released its list of emerging jobs for 2020.

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Predictive Analytics Advances Rewrite Rules On Corporate Conferences

In years past, it was quite the cumbersome task to put together corporate conferences for the dissemination of important information and trends among industry stakeholders. It was only within the last few years that advancements in technology have provided efficient ways to bring large groups of stakeholders together for them to share information.

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CEO Series: Interview with Matt Warta, CEO of Gutcheck

I’ve known Matt Warta, CEO of Gutcheck for over ten years now, and was privileged to work with him as an advisor for a few months as the company was beginning their evolution from the “SurveyMonkey of Qualitative”. That was the hallmark of their launch to the tech-driven insights consultancy that they are today.

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Why Intrusion-Lite Advertising is the Future of Digital Ads

Over the past few years, the Digital Advertising landscape has vastly changed. In fact, this year for the first time, digital ad spending surpassed traditional ad spending, signaling a tipping point for the industry. But, this does not mean that the same Digital Advertising strategies that have been popular for years are going to remain consistently successful.

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Amazon Advertising This Cyber Monday: Too Good an Opportunity to Miss

According to Amazon, last year’s Cyber Monday was the biggest shopping day event in history. It was part of a record-breaking holiday season that included Thanksgiving, Black Friday, and the weekend, i.e., the “Cyber Five.”
Marin’s ad management platform showed that during last year’s Black Friday weekend, clicks and ad spend were up in the US by 53% and 81%, respectively.

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How Mark Zuckerberg failed his 2019 personal challenge

Image: The Verge
As 2019 dawned and Mark Zuckerberg announced this year’s personal challenge, I suggested it might be time to retire the concept altogether. Zuckerberg’s “challenge,” as he described in a Facebook post, would be to “host a series of public discussions about the future of technology in society.

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Hey mouse! This garage isn’t big enough for you and our resident lizard

DEAR JOAN: We’ve had an alligator lizard living in our garage for many years. She wandered in for the crickets and never left. We named her Clementine and have occasionally fed her a banana slice, cut into fourths, a few grapes cut in half and mashed mango.
About a week ago, the pieces of food were gone in seconds, rather than hours.

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Leaving NYC for Nashville

For ten out of the last eleven years, I’ve lived in two places: New York City
and San Francisco. The last two years have been in NYC. After founding Ursa
Labs, a not-for-profit open source development group, I felt it was time to
make my home somewhere that isn’t either of those places. After some
contemplation and consulting many friends, I decided on Nashville,
Tennessee.

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Toxic meeting culture

I spent six years at a company that went from 50 people to 1500 and one contributing factor leading to my departure was that I went from a “maker” to a person stuck in meetings every day. It wasn’t that I wanted to do that, but everyone else kept dragging me into meetings.
There’s about 47 million blog posts about why meetings suck and I’m not going to pile more onto that heap.

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Computed IDs and privacy implications

Thirty years ago, a lot of US states thought it would be a good idea to compute someone’s drivers license number (DLN) from their personal information [1]. In 1991, fifteen states simply used your Social Security Number as your DLN. Eleven other states computed DLNs by applying a hash function to personal information such as name, birth date, and sex.

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Trump as stressor — Shep Smith edition

This is another one of those threads that goes back three of four years. The conservative movement’s media strategy proved to be remarkably effective for a long time, but there waere always tensions and potential instability.It only worked as long as things weren’t pushed too far. With the mainstream press this meant keeping the spin just within the bounds of plausibility.

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