How to Create Squeeze Pages That Generate Tons of Leads

“You’ve got mail.”
At least, that’s what you’re hoping as a digital marketer — to show up in your audience’s inbox.
That’s because capturing emails is an important tactic marketers use to gather leads. To do so, you’ve probably created a lead magnet or content offer.
It’s a tale as old as time for those in online marketing.

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7 Incredible Examples of A/B Tests by Real Businesses

Whether you’re looking to increase revenue, sign-ups, social shares, or engagement, A/B testing and optimization can help you get there.But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact — especially when you’re just getting started.

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What Is a Blog, & Why Should You Create One

Even if you’re not sure what a blog is, you’ve no doubt come across one at some point in time. Perhaps you’ve stumbled across a blog when you’ve searched “healthy dinner recipes”.
Alternatively, maybe you used a blog to get more information on SEO strategies.
In fact, if you’re reading this, guess what? You’re on a blog. (Very meta, I know.

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How HubSpot Service, Support, and Sales Reps Stay Productive on a Noisy Floor

As a customer-facing representative — whether you work in sales, service, or support — you’re probably used to working in a busy, noisy office space. Maybe you work on a loud sales floor surrounded by reps chatting on the phone with leads. Perhaps you work in an office space with customer service and support reps working to assist customers over the phone or video chat throughout the day.

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15 of the Best Email Newsletter Templates and Resources to Download Right Now

If you had to guess, how many email newsletters do you think you’re subscribed to? Ten? Twenty? Fifty?
To be honest, I’ve lost count — and I know I’m not alone. Email marketers have a lot to compete with in their subscribers’ inboxes. That’s why a solid newsletter template is crucial to designing an email that people are encouraged to click through.

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Attention Marketers: U.S. Women Are Eager to Hear From You

Think about everything you have to get done today. If you’re a woman, chances are pretty high that you’ll have to work a little harder than men will to get it all done. In fact, you might even need to do it better just to measure up. Yet despite the countless responsibilities and challenges that women have in a given week, they’re voracious consumers of media.

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Sendy is Insecure: How Not to Implement reCAPTCHA

EDIT: We did it – Sendy has released a patch (v4.0.3.3) for this issue! I recommend upgrading if you’re affected. Thanks to Sendy for the quick response to this blog post, and thanks to every reader who helped make this happen.
A few months ago, I switched from Mailchimp to Sendy, a self-hosted email newsletter alternative.

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How to Do Market Research: A 6-Step Guide

Today’s buyers hold all of the power when making a purchasing decision. You’re also likely aware that they’re doing some of their research online.
But have you really adapted your marketing plan to match the way today’s customers shop and buy?
Consider three recent statistics about consumer behavior:
80% of Instagram users currently follow a business account..

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Learning from users faster using machine learning

I had an interesting idea a few weeks ago, best explained through an example. Let’s say you’re running an e-commerce site (I kind of do) and you want to optimize the number of purchases.
Let’s also say we try to learn as much as we can from users, both using A/B tests but also using just basic slicing and dicing of the data.

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